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Image Optimization for Search Engines

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Philly SEO Pro
Image Optimization for Search Engines

Websites with relevant and meaningful images are among the most popular sites visited online. While we may agonize over the words we choose for our website content, we sometimes forget to create descriptions for images. For companies operating in the Delaware Valley, Philadelphia SEO company can help with that. Search engine optimizers grasp the importance of ensuring that every picture has a description. This necessary action supports current efforts to make the internet friendly and usable to all, including the visually impaired, so image descriptions are crucial. For this reason, websites with tagged and explained images perform very well.

Search engines are programmed to find the best websites to present in their search results. This programming includes looking for the information that a site contains with superior user experience (UX), especially for the visually disabled. If this seems complicated, ask an optimization professional for help with the technical side of image text to help increase your site's performance. If your website has many images, and many lack descriptions, your site will be categorized as difficult for a visually impaired viewer to use. That's a situation to avoid because all of the highest-performing websites are user-friendly. While applying descriptions to images may seem time-consuming, the process is pretty straightforward.

It's likely your competition is already consulting with SEO experts to improve their website performance, which includes labeling website images with descriptions. Without addressing this vital task, your company may see new client inquiries reduced as your site drops in its search result page position. If superior customer service is among your company's organizational goals, designing a user-friendly website for the visually impaired should be included. If that's the case, it's also essential to optimize your images, which means making the image files the right size to load quickly, especially on mobile devices. Sites that load slowly get swiftly abandoned.

Page loading speed is one of the key metrics that search engines count when tabulating a website's usability score. Advanced image optimization software can modify your website's image file sizes to help them load faster on all devices. The best performing company websites use both images and video to display products or provide customers with demonstrations. Increasing the use of optimized images and video in your website – pictures and video with clear descriptions optimized to load quickly – is as vital to your customers as it is to your search engine ranking.

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