There are great chances of a blog to land up with high search ranking if the blog content is properly analyzed and optimized. It is a detailed process where you optimize your content and make it SEO friendly. A blogger tends to see great results with better SEO techniques and proper content optimization.
Given below are the key tips that can help you analyze your content and optimize it accordingly for better seo friendliness-
Get Started with Research
Keyword research is the most important thing for on page optimization. Majority bloggers do not pay attention to keywords and tend to neglect the fact that keyword research could do a lot of good. In order to begin with keyword research, one can look for tools and techniques that help in finding related keywords. These keywords are relevant to your blog post which without research you may not have considered. Few examples of such tools are Google Adwords Keyword Tool and semrush.com. These tools are top notch and give you related keywords to your specific topic. Finding keywords through these tools even helps in spying on your competition. You can easily see what words and phrases your competitors are targeting to bring traffic to their sites.
Optimize your images
Another important tip for optimizing your content for better SEO is optimizing your images. It is to be noted that whenever you upload a photo to your blog you need to include keywords in the file name and fill the alternate text field with a brief, keyword rich description of the photo. It helps easy crawling of images and also leads more traffic to your blog through images.
Write an Effective Blog Post Title
- Major changes can be made to your blog content by just focusing on the title of each blog post. It is important to know that the title of your blog post is essential for search rankings.
- An effective blog post title improves the chances of getting more clicked. If the title is relevant to what the readers are looking for, it is likely to appear in the search results.
- Make your blog post title more SEO friendly by using your focus keyword in the title. Also make it catchy and attractive.
Include the Keyword in Your URL
One can easily optimize the blog content and enhance the chances of better SEO by including the keyword in the URL. The page URL is an ideal place to include your target keyword. A very important aspect of the page search engines is to figure out what the page is and what it is about. It is also an important ranking factor. Thus, it is advised to always customize the URL before publishing. A blog post on how to make cake should therefore have a URL like www.foodwebsite.com/blog/how-make-cake.
Optimize Your Headings
Including heading in your blog post is important and it should be done wisely. Search engines tend to figure out what exactly your blog post says with apt headings. Therefore, it is an essential part of the SEO game. All of this means you need to include keywords naturally in the page heading. Also, the headings must have a <h1>, <h2>, or <h3> tag on the page.
Headings are great for adding the secondary keywords for your blog post. You can’t add a keyword in the primary heading of your blog post and thus, headings are great for including secondary keywords.
Link Your New Post to Old Posts
Adding new posts is great for the SEO part of your blog content. But linking your new posts to old posts is also fruitful when it comes to SEO part of the blog. One must periodically review the old posts and link them to the new posts accordingly. A simple way of doing this is by carrying out a search of your own site for the target keyword of each new post you create. As you find the uses of that keyword in your old posts, you can add it in the form of a link to the new.
These are the quick do tips for analyzing blog content for seo friendliness. All these tips when performed regularly help with SEO optimization and make your blog SEO Friendly.
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Cleaning Up a Negative SEO Attacks with Real Info PointIf you are blogging for a while you must have heard about Negative SEO Attacks, right?SEO stands for Search Engine Optimization that helps your website to rank better in the Google SERP.But what about Negative SEO Attacks, have you ever heard of negative SEO?No!Not an issue.In this post, I will be sharing some practical tips to protect your site from negative SEO along with what is negative SEO and why you should take care of that.Let’s dive in.What is Negative SEO?As the name specifies, Negative SEO Attacks simply means lower down the rankings of your competitors in the search engines or making any harm to their sites by using the Black hat or unethical techniques.It may involveWebsite HackingPlagiarism (Duplicate Content)Spamming (One can make spam links to your website)Backlinks destruction, or evenMisrepresenting your reputation onlineAll and all, Negative SEO Attacks can ruin your online career.So, one should take care of that to protect your site from being hit by hackers and negative SEO.Actionable Tips to Protect Your Site from Negative SEO AttacksUse Google Webmaster ToolsThe very first thing you can do to protect your site from negative SEO set up email alerts with Google Webmaster tools.This way you will get emails from Google itself, whenever your site gets attacked by any malware activities.Moreover, you will be notified of the indexing problem, server connectivity issues, and Google penalties.So start with connecting your website with Google Webmaster tools and enable email notifications.Audit Backlinks ProfileThis is a very important aspect of protecting your website from negative SEO.Backlinks are the links pointing towards your site.
Linking could be direct to your domain or any Individual web page of your site.A huge number of backlinks are made on a daily basis, and one can perform negative SEO on your website by making spam links to your website.So, it’s very important to analyze your site backlinks profile.How many backlinks it has, what are the referring domains, their spam score, and all?You can use some of the most popular SEO tools like Ahrefs, SEMrush, Ubersuggest, etc.
to audit your site backlinks profile.Best Backlinks ProtectionYou know backlinks from high authority sites are very crucial for your website.
And that’s the reason spammers try to remove these backlinks first by sending mails to the webmasters of these websites.So, you should make a separate list of the best backlinks of your website and keep tracking those whether they are active or lost.Important Tip: You must use your professional email address while you contact webmasters as this confirms that you are an authorized person of that website.By doing so, it would likely be difficult for spammers to contact webmasters in the future.Implement Website SecurityPrevention is better than a cure.So it’s better to implement the web site security to prevent your site from hackers and spammers.What you can do to embed security to your website.Choose a strong password to loginUse any plugin for 2-factor authenticationTake backups of all your site files regularlyInstall antivirus to prevent malware activitiesTrack Social Media PlatformsYou also need to monitor social media platforms whether any fake profile exists with your name or your company name.Social media is on the boom from the last few years and that’s why spammer are more active on these platforms that lead to fraudulent activities.So, you must check for fake profiles and try to remove them by marking them as spam.You can also use some automation tools like Mention to make your job easier.Remove Fake ReviewsNext, you can check for if someone is doing the fake reviews on your business profile.It will not only harm your business brand value but also your personal brand value.If you found so without any genuine reason, then surely that person doesn’t like you and want to damage your reputation online.So, it’s your job to find out these types of people as soon as possible and get rid of them.Fortunately, Google My Business allows you to do so!Remove PlagiarismPlagiarism is again a big threat to your website rankings.
A lot of content is copied intentionally or unintentionally which results in duplicate content on the web.Google penalized these sites having duplicate content that leads to a loss in rankingsSo it’s better to keep tracking your top articles for plagiarism with the help of some plagiarism checker tools like Duplichecker, Grammarly, Copyscape, etc.Analyze Website SpeedYou can also monitor your website speed and if you find something suspicious contact your hosting provider immediately.If you feel very high loading speed or very low all of a sudden, it could be because of hackers or spammer that may put your server down.So keep an eye on your site speed regularly.You can take advantage of some tools like GTmetrix, Pingdom, Google PageSpeed Insights, etc.Look After Your Own SEO StrategiesThe next thing you can consider to protect your website from negative SEO is to look into your own SEO strategies.This may sound silly, but you never know which strategy of your affecting your website rankings.Here is a checklist you can perform to get rid of negative SEO.Check whether you have any link to the penalized sitesDon’t do low-quality guest postingNever buy backlinksUse “nofollow”, “dofollow” attributes properlyUse the target tag appropriatelyHandle Online Criticism CarefullyLast but not least is to handle criticism in the right way.You may come across some situations where you have to face criticism as well.You never know who is a spammer and what his motive behind the criticism.
It could be because they want to –Show you downMake fun of youTake RevengeOutrank you in any way, and so on.So, you should be prepared for that and you should handle the criticism in the right way.Remember, you are here to do business, not to make grudges.ConclusionI have shared an overview of what negative SEO is all about and how it can damage your website.Most importantly, I have also shared some actionable tips that can prevent your website from negative SEO.So, if you don’t want to see you’re all hard work go in vain, start implementing these tips to protect your website from hackers and negative SEO.Still have any question or feedback, please do comment below, we’ll be happy to help you.
Facebook Twitter Google+ Pinterest LinkedInThe latest prevailing trend in digital world is that either website needs to have a blog or they are posting blogs on various guest posting and mini-blog websites.
Did you know, your website speed will not only give a good user experience but also it will help in your site search engine optimization (SEO)?
So, in this article I will focus on how to optimize your website speed and take your site to the next level.
https://realinfopoint.com/how-creating-a-blog-is-going-to-change-your-business-strategies/ Creating a blog definitely can boost your business to a great extent.
Reflecting what your brand is all about and changing your business strategies is all you can expect with the creation of your blog.
Posting content on the guest website is an effective way to promote your profession.
It is a powerful link-building method when you use it correctly.
If you are a freelance writer, then you can choose the top Guest Post Website Australia.
