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BirdDog Technologies unique “pay as you go”

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MarTech Cube
BirdDog Technologies unique “pay as you go”

COVID-19 has changed Experiential Marketing now and for the foreseeable future. An industry built on major events and sponsorships must quickly reinvent itself. BirdDog is the right technology and business model for the future of experiential marketing.

BirdDog is the first experiential solution to directly address digital advertising‘s great strengths. Digital’s ability to connect consumers to brands with pinpoint accuracy and allow marketers to only pay for connections made.

Experiential marketing is a powerful tool for all brands but even more so for products as complex and emotionally powerful as automobiles. It has expanded its influence over the years with ever larger events, major sponsorships and tours. In our post COVID-19 world, many of these past approaches will be threatened due to the uncertainty of when they will return and how they will be embraced by a nervous public. Prior to the pandemic, these events were already burdened with high fixed costs, inherent inefficiencies and limited targetability.

“The post COVID-19 world expects companies to demonstrate more genuine concern for the wellbeing of local communities,” says veteran automotive executive and AVC Capital advisor, James E. Press. “Learned long ago by dealers, large scale events and corporate messages have less conversion impact than showing genuine care and concern at a community level, even less in this ‘New Normal’ world.”

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