Most designers when asked, explain UI and UX as the “Crux of Great Design”. The first thing any user notices (whether consciously or not) while making a choice, is the UI and UX of a particular Android app, which sets the tone to whether or not the users are likely to become the potential regulars.
To briefly explain the two concepts - UX is designing, taking into consideration user needs, crossing the threshold of their psychological space to fulfill the users’ desires and expectations from a particular app, whereas UI is the design itself. In simple words, UX is designing an experience for the end-user, to make their tasks easier and UI is the appearance of the app to these end-users.
That being said, it is a fact that in our market space, one cannot exist without the other if the aim is to provide robust Android application development services. Especially in the current time and age, with Artificial Intelligence (AI) slowly becoming a latent employer of human - UI, and UX plays a very important role.
Let us take the concept of any social media application (like WhatsApp, Instagram and Facebook) into consideration. It is the ease with which one can get tasks done is what makes it the best UI and UX customer follow-throughs. These mobile applications are the easiest to use and provides one of the best experiences to the user, acing the principal requirements of UI/UX. It is not only attractive to the users but has also become one of the most preferred modes of communication.
Effectively, including both UI and UX in developing an Android application, gives the designer the edge that they need, to stay ahead of competition. Hence, it is very crucial for an Android application development company to strike the right balance between how attractive an app design is, along with creating the best possible user experience, in order to attract all categories of users.
One such example is HokuApps, a fastest growing mobile application development platform. They have an inbuilt UI/UX design studio with a deep library of pre-built UI/UX designs, customized for various business verticals and functions. Unlike most mobile application development companies, HokuApps makes an effort to give the user a thorough experience and incorporates both the visuals and content in their application.
Moving away from the conventional practices, they work with clients to perfect ‘ease of use’, making the app experience much more delightful to users. Moreover, their Rapid Application Development Platform allows HokuApps to offer features that other conventional software development platforms do not - in terms of speed, reliability, and cost. Their highlight is the cherry on top, also becoming their main USP as a mobile application development platform, i.e. they provide solutions at 10 times the speed!
Companies like HokuApps raises the bar for other Android application development companies who want to get into designing apps, to be well prepared or to embrace the wrath that bad UI and UX dish out. For Android application developers, one of their chief returns is the positive feedback that they receive from the users of their app. Nothing is a better reward to them than user satisfaction after investing their time, creativity and energy into building an app.
To continue to keep the users hooked on to the mobile application, an Android application development company/developer need to hold on to a few essential aspects:
- The user should not feel apprehensive to use the application, especially for the first time when they are already going through a sense of ‘fear of the unknown’. Hence it is very important that the Android app allows the user to explore the app without having to worry about getting ‘lost’.
- Assuming that the user is a complete technophobe, should be at the top of the list for app developers when designing mobile applications. The idea should be to break the stereotype that technology is only for the ‘technically efficient’.
- Another important point to be noted is that carrying out extensive research on the audience an app company/developer is targeting, is information of immense value. It is always essential to know your customers and their needs. This way, developing solutions will be a lot easier than trying to impose something that the user may end up feeling too intense to manage.
- The focus of the app is very important! In order to fulfill the whims and fancies of the different users, app developers should not end up losing direction and lead the users on a different path altogether, resulting in failure of both the application and their efforts. Being an app developer should not only include customer-satisfaction but also mould their ideas into the kind of results they think will be successful.
- Lastly, customer feedback on the app is the most important asset for an app developer. This will help them understand the loopholes in his creation and help make designing the next version easier and better.
These are some of the basic essentials to bear in mind while considering Android application development, at its nascent stage. But, an in-depth research of the requirements of an app’s content, identifying the gap between the designer’s craftsmanship and the subsequent technology required to convert creativity into the next blooming Android App, should be at the top of the list for any Android application development company/platform/developer.
At HokuApps, we combine ‘aesthetics and responsiveness’ and provide users with a mobile application design which is uniform across all OS platforms (iOS, Android and the Web), making it easy for the users to comprehend the patterns and usage of the apps. The HokuApps platform creates applications and workflows that are 100 percent customized for any unique business, this ensures that the users will enjoy their own personalized Android application experience.
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As iPhones have a huge global audience and cater to the elite segment, it has emerged as one of the coolest platforms for company-class businesses.
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You can take the Minimum Practical Product (MVP) approach to get started and gradually incorporate new features and functionality into them as your business grows and grows.6.
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