Amazon- the leading retailer e-commerce is continuously growing with innovative strategies. It’s one of the paid subscription services- Amazon Prime has lent a hand in boosting the revenue with free shipping to stand to the customer’s expectations. The free two-day shipping is now assumed as by default. In the event, the shipping bill is sent to the customers, it’s probably an out-of-the-world case for them because free shipping has become a norm for the customers.
Conclusion = Free shipping and speedy shipping are the purchase drivers in the online space.
Meeting the expectations shaped by Amazon is no easy task for the start-ups and even established players because free shipping hurts the bottom line. In the holiday season, free shipping becomes an intimidating factor for the Ecommerce stores.
What does it signal?
- Offer free shipping
- Don’t offer free shipping.
- Show unmodified USPS rates.
- Using a strategic approach with a mix of free and premium shipping.
Read More at: Comprehensive Guide To Bring Ecommerce Shipping Into Profitable Lane