JUNE 04, 2020:
Indian digital marketing market
India is considered to be emerging as a digital outsourcing hub for diverse services including online advertising, social media and website design. Online advertisement and mobile advertisement form the two major chunks of digital marketing. Rising demand for digital marketing is spurred by the increased use of the 4G connections and smartphones along with a fast growing e-commerce business. There is a dearth of skilled professionals in this space, and sometimes it becomes very difficult for the companies to afford the technologies to enter into the digital space. Areas that help in accelerating the growth of the market include e-commerce, social marketing, content creation and management, search marketing, email marketing, analytics, and video production.
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Government initiatives such as the digital India initiative has led to the increase in digital consumption in India, which has benefitted the various digital advertising agencies. Growth in internet penetration with an increase in the usage of smartphones, has led to the expansion of e-businesses, resulting in the rise of online shoppers. With the growing numbers of mobile applications and mobile platforms rich in new features, mobile ads are the newest and one of the most promising digital marketing formats today. These advertisements allow maximum consumer exposure due to the mounting number of mobile devices that people carry everywhere. Mobile social media apps or sites, third-party app stores, gaming apps, mobile-friendly educational sites and other apps are the most used platforms for mobile ads in India
Key growth factors
Most of the Indian households own only one television at home, which has increased the use of smartphones and tablets, resulting in the emergence of over the top media players and has placed contents like live sports events, reality programs, movies, television series, etc. With the help of digital marketing, the e-players are able to convert social networking to market places. Rapid internet penetration and technological advancements have helped in the rapid evolution of the online education sector in India.
In India, emergence of the e-commerce ecosystem has led to a successful proliferation of digital marketing revenue, which includes online travel and ticketing, online retail, online marketplace, online deals and classified online portals.
Threats and key players
Low data speed and unstable connection together with low broadband penetration are still predominant in India. Lack of awareness about new technology, cost of technology and low computer literacy causes hindrance to the growth of the digital market in the rural areas.
AdGlobal360 India Private Limited, DDB Mudra Private Limited, Dentsu Webchutney Private Limited, Grey Worldwide (India) Private Limited, Gozoop Online Private Limited and Interactive Avenues Marketing Solutions Private Limited are some of the major players operating in the digital marketing market in India.
What is covered in the report?
- Overview of the digital marketing industry in India
- Historical, current and forecasted market size data for the digital marketing market in India (2016 to 2023)
- Qualitative analysis of the digital marketing market in India
- Qualitative analysis of the major drivers and challenges affecting the market
- Analysis of the competitive landscape and profiles of major players operating in the market
- Key recent developments associated with the digital marketing market in India
Why buy?
- Get a broad understanding of the digital marketing market in India, the dynamics of the market and current state of the sector
- Strategize marketing, market entry, market expansion and other business plans by understanding the factors driving growth in the market
- Be informed regarding the key developments in the digital marketing market in India
- Understand major competitors' business strategies and market dynamics and respond accordingly to benefit from the market
Continued………………
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Table of Contents
Chapter 1: Executive summary
Chapter 2: Socio-economic indicators
Chapter 3: Introduction
3.1. Digital marketing market definition and structure
3.2. Digital marketing tools - overview
Chapter 4: India digital marketing market
1.1. Digital marketing market overview
1.2. Digital marketing market size and growth forecast - value-wise
4.3. Porter’s five forces analysis
Chapter 5: Key growth drivers of the market
Chapter 6: Key deterrents to the growth of the market
Chapter 7: Market trends
- Trending digital marketing processes and platforms
- Current trends impacting the digital marketing market in India
Chapter 8: Competitive landscape
8.1. AdGlobal360 India Private Limited
- Corporate information
• Business description - Products and services
- Key people
8.2. DDB Mudra Private Limited
- Corporate information
- Business description
- Products and services
- Key people
8.3. Dentsu Webchutney Private Limited
- Corporate information
- Business description
- Products and services
- Key people
8.4. Grey Worldwide (India) Private Limited
- Corporate information
- Business description
- Products and services
- Key people
8.5. Gozoop Online Private Limited
- Corporate information
- Business description
- Products and services
- Key people
8.6. Interactive Avenues Marketing Solutions Private Limited
- Corporate information
- Business description
- Products and services
- Key people
8.7. Ignitee Digital Services Private Limited
- Corporate information
- Business description
- Products and services
- Key people
8.8. Langoor Digital Private Limited
- Corporate information
- Business description
- Products and services
- Key people
8.9. Pinstorm Technologies Private Limited
- Corporate information
- Business description
- Products and services
- Key people
8.10. Quasar Media Private Limited
- Corporate information
- Business description
- Products and services
Continued…………………..
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One of the most popular social media platforms, LinkedIn, has released “Stories” in India, enabling its users to share their day-to-day professional life moments and experiences with their connections and groups in a more informal, creative, and genuine way.
With the launch of this feature, LinkedIn users will be able to post pictures and videos up to 20 seconds long.
These stories will appear on the users’ profile for 24 hours only.LinkedIn Stories will help the members to initiate light casual conversations and presents a whole new way to remain connected with their friends, families, and communities.
Users can share their ‘professional moment of the day’ via their stories showing their work-from-home setups, work events, motivational quotes, group video calls, latest news and insights related to their industry, and much more.
They can do all this easily as it won’t stay more than 24 hours on the users’ profile.To add a more visual appeal to the LinkedIn Stories, the company has also introduced the option to add stickers in the stories.
They have unveiled six localized stickers, especially for the Indian market, to help users portray their unique work-life in a more witty manner.
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