The overall look of your website can play a huge role in how users perceive your brand and therefore your products. Shopify website design can greatly impact your overall eCommerce success, yet it’s all too often an overlooked aspect of running a business online.
Over the past few years, as search engines have become increasingly particular about how content is ranked, user experience has become the primary focus. For Google, user experience is paramount, which is why Shopify website design is so important. You can have the best product in the world but if people get turned off by your website or can’t find it because of poor UX design, it’s not going to translate into sales.
In fact, user experience is now one of the biggest ranking factors according to Google. The search engines are concerned with how well the users can actually navigate your website and how easy it is for them to find what they are looking for and leave with a pleasant experience.
There are several factors that go into solid design, including proper use of color and alignment, optimized photos and videos for fast load times, the navigation following a coherent and logical flow, and easily accessible contact information and other important bits of information.
Google wants websites to cater to the user. That’s the hallmark of SEO and web design at the moment, and what the search engines are constantly striving to rank. This isn’t 2010 anymore, gimmicks and shortcuts just aren’t going to cut it if you want real results.
The Right Platform for eCommerce
If you want a solid design for your website, you have to start with the right foundation. Shopify website design works because the platform offers a wide selection of proven templates that convert traffic into sales. While a template alone isn’t enough, in the right hands the tools that Shopify offers gives businesses the ability to craft beautiful and unique storefronts that attract users and encourage them to buy.
Ultimately, what you’re aiming for with an eCommerce platform is the ability to create a high-quality website that looks and feels professional and accessible. When users find your website, you want them to feel comfortable and secure. Conveying that message of trust is difficult if your website looks like it was built by a kid or from someone living in 2008. Modern design conventions must be used, as well as slick interfaces, high-quality graphics, and mobile usability.
If a website doesn’t meet a certain level of design standards that everyone is used to and expects out of a true eCommerce website, you’re simply not going to convert, even if you’re driving traffic somehow. Online, trust factor is almost everything, and design is one of the primary ways trust is conveyed.
Professional Shopify Designers Make a Difference
Crafting a state-of-the-art eCommerce store isn’t something that just happens or can be left to chance. You want to make sure that your Shopify website design conveys a high level of trust and authority by following all of the modern design conventions and meeting all user needs.
In this regard, you should invest in a professional eCommerce agency that has extensive knowledge of Shopify and understands what it takes to build a website that users love. 1Digital® is an agency that’s equipped with all of the tools and skills necessary to craft an eCommerce website that gets the results you’re looking for. If you’re interested in truly designing a world-class digital storefront, get in touch with their team today.
Author is a freelance writer and having successful experience in writing about Internet Marketing Services. Currently he is writing about how to choose Bigcommerce Website Design and Magento Web Designer New Jersey.
