It’s almost the end of 2019’s third quarter — we hope that most IT businesses have realized that their website, content, and overall design has a profound impact on the perceived credibility and quality of business.
Your website is the front of your business and speaks a lot about the same. Thus, website design is one of the most important factor when it comes to your business’ success.
Today, we will learn more about why a website’s design is such an important thing.
- A Website creates the first impression of your business
Web design is an important aspect as it impacts how your audience feels about your brand. The impression you make on them can get them to remain on your page and learn about your business. A good website design helps you keep your leads on your page. When your viewers visits your website, it gives them their first impression of your business.
In these first few seconds you want to make a positive impact on your audience. If your audience doesn’t find your website appealing, it deters them from your page. You’ll miss out on leads because they’ll leave your page for a competitor’s page.
2. People Stop Engaging with a website if the Content is of Poor Quality
In many cases, users tend to remember the message when it is concise and something that the users can identify with. It takes 0.05 seconds for visitors/users to form an opinion about your website and determine whether they’re going to stay or leave.
So your website’s content and layout has to entice your visitors enough to want to stay on the site and read/ learn more about your products and services. Quality content gets shared more and more on social media platforms, allowing your existing user-base to help grow your business and do your marketing legwork for you with minimal costs. Poor quality content, especially if it has a lot of mistakes can be as much of a turn-off to your visitors as poor quality website design.
3. Consistency
If your website is not consistent, people will bounce from yours to one that looks more professional. By building consistency, you keep leads on your page longer and get them familiarized with your business. You’ll earn more leads and conversions down the line when you redesign your site for this key element. Online website designs are important because they help create consistency across your page.
4. Good website aids your search engine optimization (SEO) plan
This is one thing you cannot afford to mess up. Many website design elements and practices influence how you publish content on your website, which in turn affects how search engine robots/spiders crawl and index your website. If your on-page SEO fundamentals are not up to the mark, you’ll be fighting an uphill battle for visibility from the start.
Web design elements can directly affect search engine optimization. Web design can be hard to understand when you’re not familiar with how it works, but to put it simply, your code needs to be SEO-friendly.
5. Personalize the content
Show your users what they want, faster! Distinguish between first-time visitors, return visitors and your customers with personalized content and actions, contingent on their stage of visit. Hyper personalizing your website/app using advanced tools and technologies can help your retain visitors for a longer time.
Some important Key Facts of the Importance of Web Design
Page speed — You can have a fantastic website design, but it won’t matter if your audience never gets to see it. Page speed is a very important factor in web designing. Around 40% of Users Will Stop Engaging with a Website if images don’t Load or take a long time to load.
So, you have to ensure that your page loads quickly allowing your audience to access information fast.
Navigation — This is very essential, especially when your website has several pages. If your navigation is poor, you’ll discourage the audience from engaging on your page. When the website navigation is well developed, users can easily explore and learn about your product/services.
Call-To–Action — Many small business websites lack a Call to Action (CTA) button on their homepage and across their website. Once you have leads on your website, you want to inform them about your product/service to convert the lead into a client.
Responsive Design — Your website serves as a window into your company. Thus, it needs to exude trust and credibility. Your website has to adapt to the device to ensure that it is sized appropriately for the same. Responsive design keeps leads engaged on your website page, irrespective of the device being used to access the same.
Looking for professional Web Design Services? Contact us online today to see how Sate Technologies can improve your online performance..
