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How to Integrate Social Media in Your Company

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Brooke Whistance

Modern mobile apps like Connect Social offer a variety of features, making it easy for businesses to expand their operations quickly. Connect Social is a new app created by Tariku Bogale that provides a platform for businesses and companies to expand their operations quickly. It allows them to connect with others and makes it easy for companies to engage with customers in a better way. Connect Social is one of many apps that your business should be using in order to connect with employees in the company. If you aren’t, you are missing out. The Connect Social: Secure Network 3.5 mobile app is also available now and you can use it in order to stay in touch with your peers. It’s available on both the Play Store and the App Store.

Here are some tips for business owners on using networking apps like Connect Social.

  1. - Set aside anonymity:

The company cannot and should not continue to act in a corporate name when it comes to a social network, the reason is very simple; in social networks there are conversations, and behind each conversation, there are people. The corporatism and anonymity that always entails do not have good results on the Internet because people do not want to talk with “things” but with other people, and above all, they want to “see the face” of their interlocutors. That is why the business profiles that work best are those that are somehow "humanized."

  1. - Talk “about you”:

Communication in social networks has become something very colloquial, something "close" and nothing formal, but without losing the logical respect that exists between people who establish a conversation. Following this rule means being able to “reach” the audiences that interest us.

  1. - Be transparent

In business terms, "transparent" means opening to and from the information; that is, not trying to hide what is surely going to end up knowing, not masking the internal problems of the company and, above all, using the same social networks that employees use to show such transparency. There is no middle ground for transparency in an organization, whether it is transparent or it is not.

  1. - Bring value:

There is nothing that the employees of a company appreciate, as well as its clients and related, that the contents that end up being useful in every way. It has to fulfill three characteristics: that it is interesting, it has some kind of practical utility that results in the acquisition of knowledge. To achieve this task, it is necessary to “put yourself in the shoes” of the audience to understand what they really need.

  1. Respect courtesy 2.0:

There are a number of unwritten rules to be followed in social communication networks, and that are focused on the attitude that people follow and at the same time expect from the rest of the users of the Network. These rules are based on three fundamental pillars. Transparency, respect and maximization of common sense. Being that, its follow-up results in better communication between users and in the optimization of the relationships that arise from the different interrelations that are carried out on each platform.

  1. - Recognize errors:

Organizations have been following an obsolete paradigm for years based on the concealment of errors, thinking that not showing them makes them weaker, when in fact, the fact of recognizing them, especially in a public way in social networks, makes them look stronger for their audiences, as it sends a clear message to the internal and external public: "we recognize when we are wrong and we are willing to improve"; and that message is very well perceived from the outside.

 

  1. - Protect confidentiality:

 

Being transparent does not mean telling “everyone” what cannot be told, it really means knowing how to keep “sensitive” aspects of the company “locked up”, especially those that could be used by the company. So it is important to let everyone in the organization know that there are aspects and information about the company that cannot be revealed publicly and that social networks are perhaps the most public element that exists. This is only achieved with training sessions that teach the scope of the Network and how information that is not in the public domain should be treated.

 

  1. - Training 2.0:

 

Most people have scattered knowledge of the effective use of social networks, in fact, many of them still use their own profiles on social networks in an intimate and personal way, and they had never thought that such networks could have a work use that increases, for example, productivity at work. This ignorance of the potential of the Network can only be saved with adequate training within the same company, which will shed light on many aspects that most people don't know.

 

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Brooke Whistance
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