How To Learn Online Complete SEO For Beginners

Complete SEO for Beginners

Wondering what is SEO all about?

What are the different types of SEO?

How to perform SEO for your website?

Whatever question you have in your mind, all will be answered in this post.

So, what are you waiting for?

Let’s dive in.

What is SEO?

SEO stands for Search Engine Optimization.

It is a process of optimizing your individual website content and overall website so that it will be visible in search engines.

The whole purpose behind SEO is to make your site rank for the targeted keywords and improve overall brand value.

Now you must be wondering what are keywords.

Let’s have a quick look.

What are the keywords?

Keywords are the word or combination of words that people type in Google to get to know more about something.

For example:

You want to know how to start a blog.

So, you will be typing – “how to start a blog” on Google.

Right?

Here, how to start a blog is the keyword.

Now imagine you have written a post around the same topic. So when people search for this term, your post should come to the SERP.

It should rank on the first page, even in the top 3 positions if you want better traffic on your site.

Types of keywords 

Short Tail Keywords: These are the one word or two words in length.

Example: Mobile, Android mobile

These keywords have very high search volume but very high competition.

Long Tail Keywords: These are comparatively longer phrases.

Example: Android mobile under 10000

These keywords have comparatively low search volume but less competition.

LSI keywords: LSI stands for Latent Semantic Indexing

These are the keywords that have co-relation with the primary keyword.

Example: best smartphone under 10000

Benefits of SEO

SEO is a must if you want to increase the visibility of your site in SERP.

Here are some of the benefits of SEO.

• It will help to rank your content for targeted keywords
• Increase your site visibility
• Build your website authority
• Boost Conversions
• Increase your brand awareness

Types of SEO?

Generally, there are two types of SEO.

1. On-page SEO

On-page SEO is all about optimizing the content within the website.

Keywords are the primary things that you should focus on while doing on-page SEO.

While writing content for your site, you must target at least one primary keyword so that it can rank for the relevant keyword in the SERP.

So before start writing a post, do some keyword research and find out the main keyword (Longtail) with some LSI keywords.

Write a well-researched post using this keyword and publish it.

How to do on-page SEO?

SEO Title: Use the target keyword in SEO title

Meta Descriptions: Use target keyword in Meta description

Header Tags (H1-H6): Utilize H1-H6 heading properly

Optimize Images with proper alt tag: Compress images and use keyword in the alt tag

Keyword Density: Use the primary keyword in the first 100 words and the last 100 words.

Sprinkle at some more places along with LSI keywords.

Page Speed: optimize page speed using some caching plugin

Internal linking: Do the interlinking of relevant content

Site Maps: Use sitemaps so that search engine can crawl your site better

2. Off-page SEO

Off-page SEO is all about optimizing the content outside the website.

Backlinks are the primary things that you should focus on while doing off-page SEO.

Backlinks are simply the links that point to your site by other sites.

Links can be to your domain or the individual pages.

Backlinks can be categorized into two parts

Dofollow: These are the important links that passed link juices to your site.

Nofollow: These links do not pass link juices to the target website.

It is recommended to have a mix of both types of backlinks.

Different ways to do off-page SEO and build backlinks.

Blog Commenting:

Blog commenting is the simplest way to get backlinks to your site.

Moreover, it will help you to let people know about your blog and bring some traffic.

All you need to go to some website in your niche, read the posts, and comment with relevant feedback or any query.

Guest Blogging:

This is the most popular way to get backlinks.

Guest blogging is all about posting content on other blogs with your site link.

To start with guest blogging, you have to find the sites which accept guest post and then ask them for that you want to do a guest post.

If they approve it, then you need to write content and get published.

This will not help you with backlinks but also increased traffic on your site.

Image Submission Sites:

There are several image submission sites that you can use to submit the image to build backlinks and more site exposure.

Pinterest is one of the most popular image sharing sites these days.

Blog Directories:

You can also submit your site links to the relevant blog directors. It will also help you with backlinks and traffic.

Testimonials:

Some websites keep looking for a testimonial from the high authority sites to build trust with their audience.

If you have some authority, then you can easily get backlinks by giving testimonials on websites.

Social Media Marketing:

Social media is at boom.

If you want to promote your website then Social media marketing is a must. Apart from organic traffic, there cannot be another better option than social media.

Facebook, Twitter, Instagram, LinkedIn are some of the best platforms to get started with.

Infographics:

Plain text could be boring sometimes.

You can create some impressive infographics to depict your content in a minimal way possible.

People would be interested to link to your infographics in their content.

Alternatively, you can submit your infographics on specific websites.

Videos:

The trend of videos is increasing because videos create better user engagement.

Even Google ranks content higher which has embedded relevant videos as compared to the content that does not have any video.

Moreover, YouTube is the most used search engine after Google.

You can create your YouTube channel and publish informational videos to bring more traffic to your site.

Question and Answer platforms:

You can start the following question and answer platform like Quora.

Quora is the most widely used platform to ask questions and answer the questions.

You can find the relevant questions to your niche and reply with your post link.

This way you will be able to get backlinks as well as some targeted traffic to your site.

Bookmarking sites:

You can also take advantage of bookmarking sites like Medium, Reddit, etc. for more social bookmarking sites

Final Thoughts

This is all related to SEO. I have shared complete details about what is SEO including different types of SEO and how to perform SEO for a website.