In many cases, your customers learn about your brand by visiting your website while searching for the products and services they need. The first visit could be the first impression which will create a lasting impression on them. So you need to create a good impression through your web design in New York.
Creating a user-friendly website with pixel-perfect webpages is a good start because it will give your visitors a good impression of your brand. You need to work on other aspects of your branding to make your company more recognizable and increase your reach.
Tips For Brand Building With Web Design
Choose Your Colors Carefully
What comes to your mind when you think of yellow on a red background? If your answer is McDonald’s, then you now know how effective colors can be for branding. People associate different colors with different emotions and qualities. You need to choose the color scheme of your web design in New York based on what you want your customers to think of you.
E.g. red is popular among fast food restaurants because they make you feel hungry, black adds a sense of power and is popular among luxury brands, blue creates a sense of calmness, etc.
Choose Your Fonts Carefully
People often underestimate the importance of fonts when working on their web design in New York. The typefaces you use can help your company become easily recognizable. Different typefaces add a different personality to your brand. Even the slightest difference in the character’s thickness or tilt can affect its personality.
However, don’t go sophisticated for the sake of branding. You need to keep your typeface simple so that people can read your content. You can use brand fonts for your headings and normal fonts for the rest.
Use Relevant Images
High-quality images can help you convey the look and feel of your brand to your customers. But it’s better to have no images than to have images that have nothing to do with the message you want to convey. You need to think about how the images you use affect your brand. E.g. Red Dash Media uses tech-related images to add a tech-centric feel to its website.
Use high-quality images but compress them so that your webpages load quickly. You can take relevance to the next level by uploading images of your office, staff, etc.
Be Consistent
There’s no point in coming up with awesome color schemes and fonts if you’re only going to use them on your website. You want your customers to recognize you off your website, especially if you are on social media or are running a marketing campaign. Red Dash Media does this by using the same color scheme and fonts for their website and Facebook posts. You should do the same.
If you don’t already have one, you should create a brand guide to define your colors, fonts, logos, etc. You, your employees and marketers can refer to the guide to keep your branding consistent for all marketing campaigns.
Be Original
Different blogs on web design tips will use different words for it but they mean the same thing. The more unique your site is from others, the more likely it is to stand out and grab your target audience’s attention. Of course, you don’t want to compromise on norms that work like simple navigation or responsive design, but there are many elements that you can tweak.
You can start by hiring a professional photographer to click original images for your website. You can also hire a graphic designer to create original illustrations, fonts, etc. If you have the budget, invest in creating an original design from scratch rather than customizing an available template.
Rework Your Logo
Your logo is synonymous with your brand image. It tells your target customers what you stand for. Most website design companies in NJ place it on the top left corner of the screen in large size to draw the visitor’s attention. You might have drafted something funky in the beginning for the sake of being funky. You should consider whether it’s making the right impression on your customer or not and redesign it if you need to.
Avoid templates when redesigning the logo, try to come up with an original design. Think about what your brand stands for and your target customers when creating the new logo.
Create A Good Website
A good website will automatically create a good impression. You need to think about how your users will use the website to make it user-friendly. Responsive design is a must to reach mobile-users and improve SERP rank. You can consult website design companies in NJ about the best practices.
