Twitter is a microblogging site that helps you say a lot in just a few words. With a vision to support free expression, the platform stands firm in the array of the best social media platforms. The users are indeed really impressed with the tremendous powers of a tweet. While some users are okay with just one account, many prefer to take the road not taken. It is seen that many individuals are moving towards creating more than one Twitter account. What may be surprising is the fact that despite the increased workload of managing all the accounts, these account owners are happy and content with this practice. Why? Find out below:
- The Need For A Personal Account
While many would be happy either way, some really love their personal space. If you are the latter who is protective of this private space, then you must be having a separate personal account on Twitter.
Many business people promote their brands and interact with prospective clients through social media platforms like twitter. This ensures the best possible dissemination of business news, hot topics and branding. However, there is a different man behind those black tuxedos and ties. No professional would want to merge his private life with his professional life. Thus, a need to have a personal account arises. Through this personal Twitter account, one can interact with friends, family, and followers, keeping the official branding aside.
- Separate Stage For Regional Tweeting
For the ones who have their business spread all across the globe, here comes a trick for better management. For instance, a person in business may have to manage his business in two different countries. These two countries, let’s assume, are entirely different from each other in respects of culture and economy. Thus, it is evident that sharing the same information to both the country accounts is stupidity. In this case, what all that businessman can do is to create two different accounts for orderly information dissemination. Also, creating a regional account can boost campaigns, and thus it will strengthen the bonds with the target audience.
- One For The Customer Support
This is for someone who wants to grow his business intellectually. People tend to create a single Twitter account for all their business departments. They promote all their promotions and appealing business news in the same account. Oops! A disappointed customer tweets something about a minor issue, and all your positive brand image created on the account goes into waste. To prevent this, you can create a separate account for the Customer Support department. The uses of this are manifold. One, the customers will automatically feel special as the other account would dedicatedly deal with their issues. Second, people will refrain from tweeting a complaint on the promotional account. Third, it will give the customers confidence that a technical person would be dealing with their issues in the customer support account. For instance, look at how wonderfully Microsoft has executed the idea for its benefit in its Twitter account called Xbox Support.
- Multiple Brands Shouldn’t Be Under One Roof
For the multitasking businessmen who aspire to deliver quality in all their business ventures, creating a different account for a different brand is the best thing they can do. Pretty obvious. When individuals with too many different businesses under them create just a single account to promote and talk about everything, their messages never reach the same target groups. The chances are that their important news teets may also get ignored. Thus, it is crucial to give enough space to each brand. Handling separate twitter accounts for multiple brands and businesses may first seem tedious and time-consuming. However, it is far better than tracking the performance of all the news tweets posted for all the brands. A common saying says that you should never keep all the mangoes in one basket, swear by it.
- Experiments Go A Long Way
Not all of us love experiments, but some are incredibly passionate about changes. There may be times when you have something interesting in mind that you don’t want to share with your main Twitter account. In this case, you can always create a new account and attract the right audience for your gimmick. If this one is not your business account or is not related to your business in anyways, then you won’t be having the pressure to manage it and post regularly.
Also, there is no harm in creating multiple accounts for experiments. If the experiment works, you can also monetize this account eventually. If it doesn’t, there won’t be any harm to you. Thus, there must not be any room for hesitation when a fantastic theme or idea strikes your mind. Make fun and bold experiments.
John Smith is a creative person who has been writing blogs and articles about cybersecurity. He writes about the latest updates regarding and how it can improve the work experience of users. His articles have been published in many popular e-magazines, blogs, and websites.
Source:- https://noble-antivirus.com/reasons-why-you-should-have-more-than-one-twitter-account/
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