There is nothing more thrilling than the essence of speed. If you think about it closely, that is exactly what has driven the human race for generations, the thrill that we get from adrenaline inducing events and speed is definitely one of them. When you combine something as thrilling and adrenaline inducing as racing with something as intricate and classy as watchmaking, the results are bound to be mind-blowing. That is exactly what TAG Heuer has done and has dedicated its entirety to. The Swiss watchmaker has always been associated with the art of speed racing and tool watch watchmaking, two completely different world that operate on similar principles.
Originally known as Heuer watches, the brand started out in 1860 in St. Imier in Switzerland. This was an era where things were a lot different from today and by different, I mean a lot different. As times changed, the brand’s affinity towards motorsports increased. There came a time when Heuer became synonymous with speed. This was bound to happen, given the brand’s knack for high-precision timepieces and accuracy. Not to mention, Heuer was an absolute beast when it came to mechanical watches.
Let us take this moment and dive in straight into some facts.
A great business mind
Over the course of time, TAG Heuer became a formidable name in the world of high-precision mechanical timepieces. Its influence over the horlogerie business grew and so did its presence. Today, the Swiss watch brand is a renowned name in the domain of luxury spots watches. Timepieces such as the Autavia, Carrera, and Formula 1 are counted among the top-tier sports watches of this generation. Makes you think about how the brand actually did it.
TAG Heuer was a pioneer in making chronographs
It might not be known to many people, but TAG Heuer watches price in India actually played a very crucial role in the early growth and development of chronographs. The chronograph is seen as a rite of passage for luxury watchmaker. It is as if, one needs to make one on its own if it wants to be even taken seriously. TAG Heuer, along with a few others such as Breitling introduced the world to the idea of a fully functioning mechanical stop watch built inside a watch.
Impact on the racing world – One of the earliest collaborators
Today, online TAG Heuer watches for men and women are a big hit but there is a reason for it. Many might already know this that luxury watchmakers were not always the best collaborators. In fact, it was quite some time before partnering with outside bands was a common thing in the Swiss haute horlogerie business. But TAG Heuer started out way earlier. It got associated with races and race car drivers to spread the word about its timepieces. The TAG Heuer Carrera is a great example.
