National sales agency Burdette Beckmann Inc. has released its contemporary new brand identity and website. The legacy brand was founded in 1955 and continues to be an industry leader committed to creating meaningful outcomes for clients across the USA martech news.
The site is fresh and modern in both interface and functionality. It showcases BBI’s clean, fun new branding through engaging design features and animations. Users are able to discover in detail BBI’s backstory with an interactive company timeline, learn about the multi-faceted services offered and their proven impact on customers’ sales, and more.
“We are especially grateful in these challenging times to our clients, customers, and associates and wish to demonstrate our firm commitment to continuing to execute for them at the highest possible level. It seemed a great time to resist the urge to slow down and take a more static approach. We decided to go forward boldly and positively as we always have. Our new logo captures the spirit of optimism that our founder has to this day,” said Robert Taylor, CEO of BBI.
BBI prioritizes being at the forefront of creative change. As culture and technology evolve, the company adapts with it, employing more visual and technology-forward techniques to captivate customers. The new logo represents this change and a reinvigorated take on technology. The design is sleek, bold, colorful, and symbolic. Each colored dot represents one of the company’s five channels: Grocery is green; Convenience (C-Store) is red; Special Markets is gray; Vending is blue, Value is yellow.
As 80% of customers are more likely to make a purchase when brands offer a personalised experience, personalised CX needs to become the norm for brands.
With the continual evolution of technology, customers expect more from their online and offline shopping experience.
To meet their needs, you need to understand their sentiment towards your brand as well as your competitors.
Businesses can do this by analysing and tracking their online opinions from social media posts and online product reviews.
Analysis of this data will help you make personalisation key as it will help you avoid customer frustrations and make their journey more enjoyable.How do you personalise customer experience?Personalisation through AI and NLPAI and NLP can help personalise your CX by helping you understand and respond appropriately and quickly to your customer’s needs.
For instance, Macy’s used an AI-powered bot to offer real-time responses to customers, merchandise recommendations and personalised offers for a better customer experience.
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