Airy, the international provider of automated messaging solutions, announces today the availability of Google’s Business Messages for its global client-base. Airy is part of an initial group of companies to integrate with Google’s Business Messages.
Today’s consumers increasingly prefer messaging for customer support, instead of picking up the phone or writing an email. Indeed, the immediacy and convenience of chat lead to an overall smoother customer experience. Google’s Business Messages, integrated across participating businesses on Google Maps and Search, help consumers reach out to the brands they are interested in with a single click or tap of the finger.
Google’s Business Messages are complemented by Airy’s customized, automated FAQs, so that brands can provide accurate answers without human interaction on their side. If a customer’s request is more unique, the conversation is seamlessly transferred to a human support agent. The consumer is then notified once an answer arrives, even after he or she has left the chat martech news.
“We’re pleased to have Airy integrate with Google’s Business Messages, whether helping connect customers to a live agent or through interactive, automated replies,” says Rob Lawson, Partnerships Manager at Google. “Ultimately, it’s about helping businesses better help their customers, and we’re excited to see how Airy’s use of Business Messages will impact both brands and consumers,” he adds.
At present, brands cannot implement Google’s Business Messages directly, but need to work with a Google partner, such as Airy.
Leading global marketing technology solutions provider STRATACACHE today announced a strategic technology partnership with Hakuhodo DY Holdings, a well-established international marketing, advertising and communications company based in Japan, to jointly develop innovative customer engagement experiences to influence shopper behavior and drive digital transformation martech news.This partnership comes in the midst of a retail evolution driven by shifting consumer demands, which is seeing more brands and retailers recognizing the value of digital transformation, leveraging advanced marketing technologies to boost in-store sales.The Hakuhodo DY Group Digital Location Media Business Center brings marketing methods which reflect how “everyday lives are changing as a result of digitalization and technology.” STRATACACHE’s complementary marketing technology offering includes a full in-house suite of marketing technology hardware, software and services to deliver scalable, personalized customer experiences.
Through STRATACACHE’s in-house retail analytics platform, Walkbase, retailers are empowered to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction.The collaborative partnership offers a unique combination of STRATACACHE’s digital technology solutions and Hakuhodo DY Holdings’s marketing technology capabilities.
The groups will conceptualize, develop and test new consumer experience strategies and scalable transformative technology solutions, providing a competitive edge in rethinking retail experiences and revolutionizing experiential retail.
Further, the two companies will research new methods to enhance path to purchase marketing and develop best-in-class solutions for retailers, manufacturers and media companies.Manish Kumar, Managing Director & SVP-APAC of STRATACACHE, said, “This collaboration fits into our strategic regional growth plan, strengthens our continual efforts to better serve our customers and helps to capture the immense potential in Japan and the expansive APAC region.”Chris Riegel, CEO of STRATACACHE, added, “At STRATACACHE, we create strategic partnerships to bring digital display, sensor, mobile and emerging technology to market, at scale.
STRATACACHE strongly believes in technology innovation and adding value to the in-store experience our customers are delivering to their shoppers by continually enhancing our solution offering.
This partnership with Hakuhodo DY Group’s robust marketing and solid business networks make our partnership a clear win-win.”“Through this partnership, STRATACACHE is unlocking marketing and media capabilities and the extensive customer base of one of the largest integrated marketing solutions companies in Japan.
As a technology company, you have a clear advantage over your competition.
One way to achieve better performance is to strategically utilize strategies that help generate leads and grow your business.In this post, we providesix strategies that every tech company must incorporate as part of their B2B marketing strategy.
In order for these strategies to work effectively, they must be properly implemented and used as part of the company's overall B2B marketing strategy.
