In a market that is highly competitive, consumer loyalty is essential to maintain your margins and ensure long-term success of your enterprise. There are lots of strategies to build brand loyalty. What you may not realize is the integration of CRM and ERP solution is a fundamental step to create and retain loyal customers.
At a top-level, the integration of ERP and CRM allows your employees to provide personalized customer services that are quick, informed and much more. You're able to reduce inconsistencies between sales and inventory, increase the accuracy of offers, reduce manual data entry, and increase the data available to every customer. Integration means providing and gaining 360-degree visibility of your clients.
Traditionally, CRM and ERP solutions have been viewed as two separate systems for separate functions, and you might think that integration is not worthwhile. But we would like to discuss some of the benefits that our clients benefit most out of incorporating their systems.
Why you should think about incorporating ERP and CRM:
- Precise quote and inventory/order
When salespeople can access inventory and product prices in real-time, they can provide quotes, lead shipping dates and time. This level of accuracy and consistency is vital for building satisfied and loyal customers.
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