Exponent of social media of the original United States (US), Facebook stated will audit the measures of the enterprise in control of the content of hatred on the platform. Disabilities this is passed on to advertisers such as Unilever and Verizon, the boycott of their ads.
Enterprises the measurement of industry advertising and the media, the Media Rating Council (MRC) that will audit the way Facebook in keeping ads in order not to come up side by side with the content of hatred. “the Scope and time of the audit the center resolved,” says Facebook collected from Reuters, Tuesday night (30/6).
As is known, the action boycott and campaign #StopHateForProfit appear inasmuch ads Verizon there on the side of the video group conspiracy QAnon depicting hatred. Big corporations like Coca-Cola, Adidas, Ford to HP even temporarily stop their ads on the platform Facebook.
this Article has been up on Katadata.co.id with the title "Boycotted Advertisers, Facebook Audit Handling Content Hatred" , https://katadata.co.id/berita/2020/07/01/diboikot-para-pengiklan-facebook-audit-penanganan-konten-kebencian
Author: Desy Setyowati
Editor: Desy Setyowati