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Retargeting 101: How to Retarget for Achieving Greater ROI

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Anubhav singh
Retargeting 101: How to Retarget for Achieving Greater ROI

Want to know how to retarget customers back to your site?

To every business, there is nothing scarier than that 96% of visitors who come to the website but are not willing to buy.

This basically implies you are only able to persuade 4% of traffic to buy what you are offering the first time they arrive on your website.

That’s a huge chunk of visitors you lose out on.

how to retarget that 96%

Is this making you lose your sleep?

Do not worry!

We have a perfect solution to that – Run Retargeting Campaigns.

Let us highlight on how to retarget. A necessity in the business operation.

What is meant by Retargeting?

Retargeting enables you to keep your brand in front of your potential customers after they leave your website, persuading them to reconsider your offer when they need it.

The campaigns allow you to target specific visitors with specific advertisements with the goal of convincing them to convert for your offer. These campaigns work because they enable you to show those visitors ads who have already expressed an interest in your product/service. With the help of search engines and social media channels, you can remind them they wanted to solve a problem and why your product offers the best solution.

Is there any difference between retargeting and remarketing?

Let us make one thing clear: remarketing and retargeting are not the same.

Since both terms are often used interchangeably, it is quite natural to assume that the two represent the same concept.

Retargeting is most often used to describe the online display advertisements that are shown to visitors who came to your website but navigated away without acting.

Retargeting ads are served through third-party networks such as the Google Display Network and Facebook, which give you the opportunity to reach out to your potential customers on a multitude of websites.

Remarketing usually refers to reaching out to lost visitors via email so you need visitors’ email addresses.

Retargeting is a subset of Remarketing.

Remarketing is more an umbrella term for marketing to the same prospect multiple times, whereas retargeting is targeting online advertisements at the same traffic again and again.

How to retarget

Why are the terms used interchangeably?

Google tends to group retargeting display advertisements and remarketing emails under the single terminology of “remarketing” that’s why most marketers follow the same definition.

What is the need for retargeting?

Business use advertisement mostly, to pull customers into visiting their website so that they buy what they have to offer. Most marketing tactics are directed towards lead generation but what happens after a customer visits the website? some customer gets converted and the rest of them leave the website without buying.

Read Full blog here:https://nexuses.in/how-to-retarget/

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Anubhav singh
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