Nowadays, a unique and compelling website is not an option anymore. Having a poor website can cause businesses to lose customers, and that is money out the door. Many small business owners design their own websites to save money and have more control over the project. Unfortunately, sometimes they do not truly understand the basic concepts of good website design which leads to a website that is less than ideal.
Website design is a form of art and like art web design looks to give its viewers an experience. Web design is meant to combine form and function in a way that makes a website that is enjoyable, navigable, interesting and usable. To do this, there are certain spoken and unspoken rules that the web designers must follow. Often, most of the people do not follow these rules, and that’s when websites like this happen. These are most of the common web design mistakes that small business owners often make.
Your website needs a design that is on brand and tailored to enable and enhance the user journey. When considering a new website, it is really important to involve an experienced web design agency in India, Below you will find most of the top most common web design mistakes and how to keep them from hurting your site’s overall engagement –
Too much going on:-
@1 It is very common that visitors who cannot understand what your website is about within a few seconds of arriving on your website will leave.
@2 It is the main thing that every businessman has to keep in mind.
@3 Also, a crowded website is never a good thing.
Too little going on:-
@1 Websites with next to nothing on them are on the other end of the spectrum.
@2 Websites which are simple in design is a huge trend right now, and it works when done correctly.
@3 Some small business websites are overly confusing and leave too much to the imagination. That is one of the other big mistakes.
@1 Somewhere in the middle of the too much and too little lies the great feared confused brand website.
@2 The confused website is one which features a variety of typefaces, images, color palettes, and themes, none of which relate to each other.
@3 It usually occurs when you do not have a good idea of your brand image.
Poor use of content and white space:-
@1 Content is the main crucial part of your website and marketing campaign.
@2 Content is what tells readers about your business and the products or services you offer.
@3 Give careful attention to the fonts you choose and how the content is laid out on the page.
Ugly or irrelevant images:-
@1 Photos and graphics are also one of the main integral part of your website design.
@2 Images can convey thoughts quickly without having to physically read the text.
@3 Many businesses inexplicably use irrelevant images or low-quality images. Images that are not of the highest quality will muck up your website and turn off visitors.
So always keep your target audience and brand images in mind in every step of the design process from planning to post-launch analysis. If you can reconcile, then you will have a beautiful website that speaks volume about your business.
Codeaxia Digital Solutions is a website development company in india, we help you select the right channels for your business like web designing, PPC, SEO, SMM, Content Marketing, Email Marketing, Affiliate Marketing, Influencer Marketing, Video Advertising, LinkedIn Advertising and Mobile Marketing.