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iOS mobile apps: 4 pathways to higher engagement

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Vinay Bobade

The influence of mobile computing on today’s world can best be described as absolute. Be it their diverse applicability, versatility, or the immense flexibility that they offer, mobile apps are almost entirely pervasive in [semi] urban life today. The same can be said for the contemporary business industries, as well as their respective sectors. The accessibility that smartphones bring to the table, has opened up a multitude of business opportunities, insofar as profitability, as well as scalability. The medium through which smartphone applicability influences the world today, our mobile apps.

 

Indeed, mobile app development has become a norm in most sectors of today’s industry. From gaming, and retail; right up to the defense, and law enforcement, mobile apps have cohesively melded themselves in a manner that is not only subtle but also indispensable. Today, most business owners are looking to upgrade their business potential through the advanced scope, reach, as well as the high popularity of mobile apps. As a business owner yourself, you must definitely have contemplated, if not commissioned mobile app integration for your enterprise.

 

You must already be aware - just like most other mobile users - that there exist two major platforms for the development of mobile apps. These are iOS and Android. Despite the fact that Android takes a higher position over its Apple counterpart in terms of device count, most experts will advise you to go for iOS app development when implementing such a project for the first time. With a store comprising millions of applications, easy app development, low costs of operation, and high ROI (through in-app revenue) potential, iOS is the perfect complement to new businesses, as well as those who new to the business of mobile apps.

 

After the app development process commences, the entire time period that follows is spent with one essential goal in sight - user acceptance. This, however, is only one half of the game, as it is far more essential to have a good deal of user retention. After all, business only truly strengthened by long-term consumers. You must, therefore, when implementing your iOS app development project, ensure that your app has all the requisites of an engaging product, making it likely to become a norm in itself, and not simply fade away.

 

Here are 4 ways in which you can boost the engagement of your iOS mobile app:

 

Lucid Interface

It is said that simplicity is the ultimate sophistication. Whether or not this holds completely true is very debatable. The fact that simple app interfaces are mandatory in the contemporary mobile app market is, however, quite irrefutable. These days, users are spoilt for choice by a plethora of app options for virtually all kinds of needs. This has not only made them harder to please but has also raised the bar on engagement standards. One of the current user expectations for engaging experiences that you must keep in mind during your iOS app development project is developing an interface that is clutter-free, easily navigable and maintains a decent semblance of aesthetic value.

 

Being Pushy

All smartphone users in existence will definitely be aware of what push notifications are. From a business owner’s perspective, they are an invaluable tool when it comes to effectively communicating with target users, and boosting engagement. You must, during the initial stages of your iOS app development process, affix the utility, framework, and applicable frequency of in-app (as well as external) push notifications. Doing so will ensure that you later reap the future benefits of positive user response, as well as engagement.

 

Battery Life

These days, there is absolutely no dearth of conveniences for app developers. Standard coding (programming) elements can be adequately fulfilled by available presets, freeing up time for developers to focus more on other aspects of the app, such as graphics quality, colors, etc. In such a situation, developers - and even app owners - might get carried away, and lean toward an elaborately designed app. This, however, will mean a great deal of battery life lost for many users. You must, therefore, during your iOS app development process, be sure to optimize your app in a manner that utilizes minimal battery life, without compromise to functionality.

 

Free Trials

If your enterprise mobile app is free on the app store, you will have the benefit of greater user downloads, and a steady revenue flow from in-app advertising (provided your app is that good!). If however, you launch a paid application, those changes can reduce significantly. No need to panic though. A simple way to navigate this issue, however, is by simply rolling out a free trial version of your app, allowing users to interact with it, and giving them a good sense of what they are paying for. This will increase the chances of your app being accepted, thereby resulting in greater revenue.

 

However, if you want to build cross-platform apps, i.e., for iOS, Android and the Web, HokuApps low-code mobile app development platform is the right choice for you. The HokuApps platform is an automated one which contains 3 deep libraries. With choices in pre-configured business modules, pre-connected technology components, and a design studio, all that needs to be done is a drag and drop of all three elements to create generic apps. Post which, apps are customized to suit the business’s unique requirements.

The result is cross-platform apps that are created at 10x speed (in comparison to traditional app development), are robust and reliable.   

 

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Vinay Bobade
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