JULY 10, 2020: Indian television market
The television market currently consists of televisions that cover a wide range of new technologies that go beyond the conventional cathode ray tube (CRT) format. Increasing innovation coupled with lower prices have augmented the penetration of flat-panel display across all income groups in the country.
Usage of television is no longer an urban phenomenon now with penetration of television in more than 99 Mn homes in rural India. TV manufacturers are rapidly adopting marketing of light-emitting diode (LED) TVs as they are sharper, colorful and more detailed, offering higher resolution pictures. With the decreasing trend in the prices of televisions, consumers tend to replace their televisions every five years.
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Market segmentation
Samsung, Sony and LG are the three major television manufacturers that dominates the Indian television market. Liquid crystal display (LCD) and organic light emitting diode (OLED) comprise the two major segments in the global television market. The super-premium segment includes OLED and ultra-high-definition (UHD) or 4K televisions. The festive season in India starting in August with Independence Day till Diwali in October, primarily drives consumers buying across all markets.
Key growth factors
- The rapid growth of internet connectivity across the country, especially in tier II and III cities, is giving greater access to online entertainment portals to the tech-savvy generation. Flat-panel displays are extremely popular in urban areas as it occupies significantly less space and power consumption in comparison to CRT monitors.
- Digital influence on broader consumer spending is significant and is growing rapidly. The implementation of the cable digitization mandate further aided by over the top (OTT) services has contributed vastly to the expanding popularity of new age televisions.
Threats and key players
- The method of viewing content has gradually shifted from television to smartphones among the Indian consumers. Smartphones acting as a substitute for television is hindering the growth of the television market.
- Indian manufacturers are highly dependent on import for sourcing major portions of the television components. Developing broadcast content and infrastructure for 4K television in India is still a steep task with only a handful of players keeping pace.
- BPL Limited, Mirc Electronics Limited, Intex Technologies (India) Limited, Micromax Informatics Limited and LG Electronics India Private Limited are some of the major players that are operating in the Indian television market.
What is covered in the report?
- Overview of the Indian television market
- Historical, current and forecasted market size data for the Indian television market (2016 to 2023)
- Qualitative analysis of the Indian television market and its segments, by company (Samsung, Sony, LG and others), by technology (UHD, full HD, HD, flat-panel display units sold - company-wise - Samsung, Sony, LG, Videocon Group, Panasonic, Others, Unorganized/grey)
- Trade analysis of the television market in India
- Qualitative analysis of the major drivers and challenges affecting the market
- Analysis of the competitive landscape and profiles of major players operating in the market
- Key recent developments associated with the television market in India
Why buy?
- Get a broad understanding of the television market in India, the dynamics of the market and current state of the sector
- Strategize marketing, market-entry, market expansion and other business plans by understanding the factors driving growth in the market
- Be informed regarding the key developments in the television market in India
- Understand major competitors' business strategies and market dynamics and respond accordingly to benefit from the market
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Table of Contents
Chapter 1: Executive summary
Chapter 2: Socio-economic indicators
Chapter 3: Introduction
3.1. Television market definition and structure
Chapter 4: Television market - overview
4.1. Television market size and growth forecast - value-wise
4.2. Flat-panel display market size and growth forecast - value-wise
Chapter 5: Television market - segmentation
5.1. Technology wise - percentage split
- UHD
- Full HD
- HD
5.2. Company wise television market share - percentage split
- Samsung
- Sony
- LG
- Others
5.3. Flat-panel display units sold - company-wise - percentage split
- Samsung
- Sony
- LG
- Videocon Group
- Panasonic
- Others
- Unorganized/grey
5.4. Flat-panel display market - by screen size - percentage split
- <32-inch
- 32-inch
- >43-inch
Chapter 6: Trade analysis
6.1. Export of television
- Value-wise
- Volume-wise
- Country-wise
6.2. Import of television
- Value-wise
- Volume-wise
- Country-wise
Continued…………..
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The global Internet Protocol Television Market research report, published by Value Market Research, is designed to offer various market framework such as market size, portion, trends, growth path, value and factors that impact the current market dynamics over the forecast period 2021-2027.
Most importantly, this report also provides the latest significant strategies adopted by major players along with their market share.The report also covers detailed competitive landscape including company profiles of key players operating in the global market.
The key players in the internet protocol television market include Akamai Technologies, ARRIS International Plc., AT Inc., Cisco Systems, Inc., Ericsson AB, Huawei Technologies Co., Ltd., Moftak Solutions, Sterlitetech, Tripleplay Services Ltd. and Verizon among others.
An in-depth view of the competitive outlook includes future capacities, key mergers & acquisitions, financial overview, partnerships, collaborations, new product launches, new product developments and other developments with information in terms of H.Q.Get more information on "Global Internet Protocol Television Market Research Report" by requesting FREE Sample Copy at https://www.valuemarketresearch.com/contact/internet-protocol-television-market/download-sampleMarket DynamicsShifting customer’s preference towards Internet based services is driving the market growth.
Growing inclination towards video on demand services with easy availability of high speed Internet is further boosting the market growth.
Also, supportive governmental norms resulting into entry of new players is likely to push the growth uphill.This detailed market study is centered on the data obtained from multiple sources and is analyzed using numerous tools including porter’s five forces analysis, market attractiveness analysis and value chain analysis.
Global IPTV (Internet Protocol Television) Market was valued US$ 38.6 Bn in 2018 and is expected to reach 117.8 Bn by 2026, at a CAGR of 14.97 % during a forecast period.Global IPTV (Internet Protocol Television) Market: OverviewIPTV stands for Internet Protocol television and any operator with an IP device such as a tablet, laptop, and smartphone can benefit IPTV service anytime and anywhere as long as the user has admission to high-speed broadband internet.
With the growing demand for high definition video entertainments and Video on Demand (VoD) by customers, the contented network providers have observed the requirement of progressive network development.
The IPTV has been strongly developed by the multi-media, telecommunication, and network research players.
Development of the IPTV market is also driven by factors such as the increasing demand for video on demand, high-definition channels, and hybrid services along with IPTV services.The report study has analyzed revenue impact of covid-19 pandemic on the sales revenue of market leaders, market followers and disrupters in the report and same is reflected in our analysis.Global IPTV (Internet Protocol Television) Market: Drivers and RestraintsOwing to the growing enhancements in internet infrastructure, a hike in the number of IPTV subscribers has been observed.
Rapid improvements in compression, transmission, and watermarking technologies are cheering telecom providers to add IPTV services to their contributions.
At the similar time, they are also transitioning towards broadband internet protocol, which leads end-users to access television as an IPTV service.On the other hand, Operators need vast investments to protect exclusive content, which is a concentrated task.
