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Berkshire Hathaway Automates Digital Advertising

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Berkshire Hathaway Automates Digital Advertising

In May of 2019, the Berkshire Hathaway HomeServices Automated Advertising Program powered by Adwerx Enterprise launched to the franchise system’s nationwide network of over 50,000 real estate agents, giving every network member access to a suite of digital advertising services as part of a system-wide initiative to build the Berkshire Hathaway HomeServices brand. The company and its network experienced tremendous financial return using the Adwerx Platform, with both new agents and top producers winning more listings as a direct result, according to the Berkshire Hathaway HomeServices leadership team martech news.

Now, one of the world’s leading franchisors of real estate brokerage services has announced that it is extending its program from Adwerx, and will continue to provide all 50,000 network members with access to personalized streaming television commercials, a one-week automated, personalized listing ad campaign for every new listing and always-on retargeting campaigns on social mediamobile apps and premium websites that consumers and potential home buyers visit regularly.

In addition, the program has expanded to include specific services for franchisees and their top agents. Each franchisee will benefit from their own streaming TV commercials, hyper-local display ads to use for recruiting and brand building, and quarterly workshops with dedicated marketing consultants designed to help network members at each franchised brokerage take full advantage of the program.

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