If the first half of 2020 has taught us anything, it’s about how important planning is when it comes to e-commerce. Timing is everything! While there is so much outside of our control (quite the understatement!) it’s essential to be able to plan ahead for the things that we know are important. Planning for what is foreseeable allows resources to be available for when you need them most. Agility and shifting course isn’t something that can happen without big-picture planning.
On that note, what are you planning for the second half of 2020? Whether your business has shifted direction and you need to think about logistics and fulfilment, or you need to focus on specific promotions to reach new customers, our Essential 2020 E-Commerce Calendar has everything you need to make the most of the next six months and beyond! Start the new financial year strong, keeping note of all the important industry events, promotions and the essential dates, tips and topics that should be on your radar. Download it right here.
Want some highlights? Let’s work through the next six months…
July: During a crisis, it’s difficult to see the light at the end of the tunnel, however, brands must think long- term in how they react, and take the opportunity to build their digital communities. Download our eBook 7 Ways to Adapt Your Online Advertising During a Crisis.
August: Do you have a defined social strategy for 2020? How is your budget tracking? Are you meeting your KPIs? Find out how to get your products in front of all the right consumers, at just the right time. And don’t forget to bid up on Father’s Day terms now!
Leading global marketing technology solutions provider STRATACACHE today announced a strategic technology partnership with Hakuhodo DY Holdings, a well-established international marketing, advertising and communications company based in Japan, to jointly develop innovative customer engagement experiences to influence shopper behavior and drive digital transformation martech news.This partnership comes in the midst of a retail evolution driven by shifting consumer demands, which is seeing more brands and retailers recognizing the value of digital transformation, leveraging advanced marketing technologies to boost in-store sales.The Hakuhodo DY Group Digital Location Media Business Center brings marketing methods which reflect how “everyday lives are changing as a result of digitalization and technology.” STRATACACHE’s complementary marketing technology offering includes a full in-house suite of marketing technology hardware, software and services to deliver scalable, personalized customer experiences.
Through STRATACACHE’s in-house retail analytics platform, Walkbase, retailers are empowered to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction.The collaborative partnership offers a unique combination of STRATACACHE’s digital technology solutions and Hakuhodo DY Holdings’s marketing technology capabilities.
The groups will conceptualize, develop and test new consumer experience strategies and scalable transformative technology solutions, providing a competitive edge in rethinking retail experiences and revolutionizing experiential retail.
Further, the two companies will research new methods to enhance path to purchase marketing and develop best-in-class solutions for retailers, manufacturers and media companies.Manish Kumar, Managing Director & SVP-APAC of STRATACACHE, said, “This collaboration fits into our strategic regional growth plan, strengthens our continual efforts to better serve our customers and helps to capture the immense potential in Japan and the expansive APAC region.”Chris Riegel, CEO of STRATACACHE, added, “At STRATACACHE, we create strategic partnerships to bring digital display, sensor, mobile and emerging technology to market, at scale.
STRATACACHE strongly believes in technology innovation and adding value to the in-store experience our customers are delivering to their shoppers by continually enhancing our solution offering.
This partnership with Hakuhodo DY Group’s robust marketing and solid business networks make our partnership a clear win-win.”“Through this partnership, STRATACACHE is unlocking marketing and media capabilities and the extensive customer base of one of the largest integrated marketing solutions companies in Japan.
As a technology company, you have a clear advantage over your competition.
One way to achieve better performance is to strategically utilize strategies that help generate leads and grow your business.In this post, we providesix strategies that every tech company must incorporate as part of their B2B marketing strategy.
In order for these strategies to work effectively, they must be properly implemented and used as part of the company's overall B2B marketing strategy.
