The web is full of thousands of websites offering some kind goods and services. But only a few are popular and have established themselves as the big name in this competitive world. So what makes them stand out from the rest? Through a recent research it has been found out that the attention span of today’s digital content consumer is not more than 8 seconds. Hence, in such a short span of time, it is expected of the business owners to convince customers that they convert.
While graphics, website design and other visuals play an important role in leaving an impact on the users, it is the content that speaks to them, which is why it is said that “content is king”. In today’s time, having strong and persuasive content is very important for your website to flourish. While some content drives conversions, others are just lost in achieves. Therefore as a marketer you have to make sure that the content written for your website should be persuasive enough to convert users into leads and ultimately a paying customer. There are a number of factors that make a content strong, communicative and connect with their readers.
So here are 5 content writing techniques that a website content writer should follow:
Craft A Catchy Title
The title is the face of a content and therefore it the most important element that influences in user engagement. If the title of your write-up is not captivating and interesting enough, 7 out of 10 people won’t even bother reading the rest of the content. Hence as a website content writer, you should make sure that the title is enticing. There are number of factors that contribute in making a title great. With the correct word balance and right character length you can compose an amazing title.
Keep The Language Simple
Usage of too much of technical terms and a bland narration will not interest the readers to read your whole write – up. Therefore present the content in a storytelling manner so that the readers are captivated and hooked. A simple narration helps people to relate it with themselves. Thus longer the engagement, users will be more and more interested in the products and services that you are offering and ultimately they get converted.
Use Graphics And Images
Most of the people who surf through websites do not have the time to go through a long content. Website visitor at the max spends 15 seconds or less on any particular website. This means that people skim through the content rather going through every word therefore professional content writers use powerful images and statistics, graphs and pie chart. This makes it easy for users to scan the content easily and get the important information that you want to deliver. To make you content more scannable, it is best to use short paragraphs containing not more than 4 sentences, use bullet points and data in graphs etc.
Provide Information In Digestible Portions
Feeding too much of information to the website visitors confuses them and they tend to abandon the content mid-way. Hence, it is best to break down big chunks of information, so that readers can understand everything. To do that, make sure that the content you are writing has a list with headings and sub-headings, so that they can read gradually and absorb the information. This way, it also stays in their mind for a longer period of time.
Add Call To Action
The ultimate goal of writing these contents is to convert the visitors; hence the best way to do that is to add a call to action in the end of your content. You need to create urgency through your content and make the user realize the importance of the product you are selling. You can use email subscription or create library which is accessible only to the people who sign up. These factors greatly contribute in converting a client.
A powerful content is enough to persuade website users to convert. It creates emotion and evokes desire for whatever the seller is offering thus making them want it. Once you start generating good content on your website, visitors would feel connected and certainly return.
You should not write for all, instead, know your audience and know what are the issues they want to resolve.
Use the right keywords Keywords are extremely vital if you want exponential growth of your business.
Moreover, it should be blended in such a way that the reader does not come to know about it.
Create an engaging title that lures people to read the article.
Do not write a long sentence, instead, try to optimize it in 6-7 words.
Hence, you need to focus on the experience that the user gets when he/she visits your website.
Are you looking for content writing services in Kochi to work on your website’s content requirement?If so, you have found the right service provider.
Our content writing services are tailor-made.
We are capable of offering you content that not only boosts your reputation among your audience but also will drive more traffic to your website.How does content drive website traffic?
A website can achieve traffic by way of SEO integration and quality content.
We have different departments to analyze the websites of our clients and suggest the best content treatment.
We look at the SEO possibilities of the website first after figuring out the business concept and the nature and topic of content that need to be added to it.No matter how unstable and unattractive your website is, we have the solution to make it more appealing and reader-friendly.
And good content is a prelude to contentment.
As a manufacturer, seller, or service provider, your main aim is to strike that instant chord with the end-user.
They evaluate all their options before zeroing in on one.
So, you have to showcase yourself as that proverbial Knight in the Shining Armour!
At Express with Words, our mantra is to garnish your offerings with content that is well crafted, engaging, SEO friendly, precise, and most importantly, that expresses to the hilt.
We love to express, and want to add that eloquence to your endeavours.
What's Content Material Writing?content material writing refers to creating content material for on line advertising functions.
With content, agencies can attract leads and foster superb connections with their audience, in the end pushing them down the sales funnel.87% of marketers use content material to manual their prospects through unique tiers of the consumer adventure.
They leverage extraordinary content formats for each level of the adventure, from emblem awareness to buy selections.seeing that a myriad of groups are fighting for the same target audience’s interest, they need outstanding, centered content material to cut via the clutter and reach ability clients.Varieties Of Content content writing encompasses many special forms of text-primarily based content material.
every type can serve a distinctive motive and sell the emblem in a special way.here are the maximum not unusual formats used:ArticlesProduct descriptions (and related content)website content materialemail newslettersPress releasesthese specific content codecs can reach potential clients at one of a kind ranges of the income funnel, so their cause is to move that character further towards the cease intention: final the deal (or making a next sale in the case of return customers).StudiesYour content material must reflect real, studies-primarily based facts.
organizations that unfold false or deceptive statistics are vulnerable to backlash from both search engines like google and consumers.in step with Hill Holliday research, if a emblem generated fake content about their products or services, fifty nine% of consumers would prevent buying that emblem right away.
Conversely, sixty four% said they might be more likely to store with that logo in the event that they knew they have been straightforward about their business.
