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What is B2B Content Syndication?

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sammy kelvin
What is B2B Content Syndication?

A modern marketer knows the power of great content.

But once you’ve woven keywords and engaging copy to create the perfect piece, what’s next? How do you get your carefully crafted asset into the right hands? Or any hands for that matter? Sometimes we need a little help getting our content in front of the right audience.

That’s where content syndication comes in. 

 

What is B2B Content Syndication?

Content syndication is a way to share your content with new audiences. Instead of promoting on your own site, content syndication republishes your content on third-party platforms. In the B2B space, these publishing platforms come in a few shapes and forms including thought leadership blogs and content hubs. These third-party platforms host your eBooks, webinars, articles, and whitepapers on their site, sharing your content with their network and capturing prospect information with a gated form. Syndicating your content can help you spread your reach, bolster brand awareness, and ultimately generate new leads. But, executing a content syndication campaign requires the right target, content, and partners.

You can deep dive in detail guide to learn more about B2B Content Syndication

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sammy kelvin
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