Businesses want to collect more and more information about their customers, but not just about standard demographics. As customers get more sophisticated, you need to understand their in-store and online shopping behavior, how they prefer and buy products, what they think about your products, how those products can be improved, And much more.

With better knowledge of your customers, you can have more individual experiences and stand out from your competition. Microsoft offers a tool in the Dynamics 365 the family that does just that: Microsoft Dynamics 365 Customer Insights.

Here's a look at what it does ... and 6 reasons why you should include it in your strategy.

What is Microsoft Dynamics 365 Customer Insights?

Microsoft Dynamics 365 Customer Insights helps businesses deepen their understanding of their customers. It collects customer data from multiple sources and aggregates it for analysis in one place using artificial intelligence (AI) and machine learning (ML). Customer Insights provides a unified view of an organization's customers and gives marketing, sales, and service employees the information they need to personalize customer loyalty.

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