What is e-commerce?
With so many forms of digital marketing emerging, it can be quite confusing to distinguish from one another. In this blog, we are going to focus on e-commerce and the marketing strategies involved in it.
E-commerce is the buying and selling of goods and services, and the transmission of funds or data for payment, through the internet. In other words, it is known as online shopping, which has become the most opted mode of shopping for the last few years and especially today, thanks to the effects of Coronavirus.
E-commerce comes in many forms such as retail, drop shipping, physical products, digital products, services, etc. The most popular e-commerce stores are Amazon, eBay, Alibaba, Myntra, Flipkart, and more.
E-commerce marketing: e-commerce marketing is the practice of using online tactics to drive traffic to your online stores, convert it to sales, and generate profit. The marketing strategy involved in e-commerce is a part of digital marketing.
E-commerce marketing is one of the crucial strategies for selling products or services online. To sell online, the customers need to know who you are and what you can offer them. And social media is the way to do that, with billions of users active for hours every day. Having a presence on social media boosts brand awareness and linking a portal where customers can make a purchase will convert them to sales.
E-commerce marketing works best when you have a particular objective, say reach 2000 people for brand awareness; goals, say, make $1,000 worth of sales every month; and strategies to execute that goal.
The main goal of e-commerce marketing is to drive traffic to the website all year round and convert that to sales. Here are some of the marketing strategies involved in e-commerce in 2020:
SEO: Having sound knowledge in SEO tactics and using it wisely will help drive organic traffic to your website. Keywords specific to the products or services sold are crucial. If you want to buy a sound system, you would search on Google by entering the keywords like speakers. Websites that have this keyword, or even better, getting into specifics like Bluetooth speakers can attract customers more than the websites that don’t have the keywords.
Not only keywords but finding the right content relevant to customers’ interest contributes to successful e-commerce.
Social Media Marketing (SMM): By far the most effective marketing strategy there is, social media is a hub for e-commerce. Mobile phones are the most used gadgets compared to computers and some time spent on mobiles goes to social media apps. Making your website mobile-friendly is quite important.
The more people know about your products, the more they buy and share. Promoting your brand through ad campaigns on social media is the quickest way to make brand awareness.
Also, it provides an excellent platform for customer engagement so you know what they like, doesn’t like, and similar interests. With the help of analytics that comes with social media, you can improve your marketing strategies.
Influencer marketing within social media is another powerful tool in boosting growth for your online store. The term is usually related to Instagrammers with thousands of followers that can promote your products, but not limited to Instagram. It can be on YouTube as well.
MoFu and BoFu strategies: MoFu is the middle of the funnel, those customers who haven’t made a purchase yet but are still engaged with emails they receive from the companies. You can nudge them towards purchasing by providing discount codes, offers, and recommend alternative products from their shopping cart.
BoFu is the bottom of the funnel prospects where customers are ready to make a purchase. Now, there must not be any obstacles standing in their way like a slow loading page, payment methods, shipping issues, delivery date issues, reviews, or any issues related to the product. Positive customer testimonials and offers like free shipping can ease them into buying the products.
There are many other digital marketing strategies that can be applied to e-commerce like content marketing, Conversion Rate Optimization (CRO) but, it all boils down to the end result and that is customers at the checkout.
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Source: https://nehaweb.tumblr.com/post/624605665782104064/how-to-measure-social-media-roi
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