Why is content marketing important?
Content is not just King, it’s the kingdom! Content is what makes up most of the business because, without it, it would crumble down!
What is content marketing?
Content marketing is a type of approach in marketing that ignites interest in customers for brands through blogs, websites, videos, podcasts, infographics, etc.
To make digital marketing work, there needs to be content that provides the right kind of information and value. Marketing that content to the right audience is crucial for any business to not just survive but also thrive.
84% of people expect brands to create content.
By providing relevant content, businesses can attract customers and convert them to sales. There are some strategies for marketing content like SEO, SEM, SMM, etc which can be used to promote a business. But why is content marketing important? The benefits from the marketing content mentioned below will answer that question (the last one is a must-read!)
- Bonding: Giving what the customers want is the first goal of marketing. And customers want content. 7 out of 10 people will be engaged with a brand if there is content that provides relevant information on products or services. A business that only cares about promotions and sales doesn’t look trustworthy to the customers because there is no information about the brand - what they do, who they are and what they sell, which drives the customers away. It’s important to make a connection with the customers first. Thus, marketing content helps build trust and loyalty, the two legs supporting any business.
- Widens awareness: Content marketing builds brand awareness, which is the most important factor that determines the growth and success of a business. The more people come to know about a business, the more leads it gets. Content helps bring out the brand persona and give information about everything a brand is. Customers are more likely to share something they like after seeing the content. This improves the visibility of a brand.
- Amplifies traffic: Content marketing generates traffic to a brand’s website. It may even lead to backlinks if the content is relevant, as people love to share great content. Paid ads don’t have to be a necessity if the content is great and optimized and marketing that content will bring organic traffic.
- Moving through sales funnel: Suppose a brand is sending emails to their customers about a product or service. The content has to be carefully created to push them to get through the sales funnel and make a purchase. Some customers may be engaged with the content but won’t make a purchase because of inadequate information on the product or service, shipping issues or so. Hence, providing content to satisfy their queries helps convert them to sales.
- Awareness, consideration, decision, and purchase are the stages of a buyer’s journey. The point is to make them come back for more, so having a content marketing strategy is quite important.
- Lead generation: The main point in digital marketing is lead generation. People refer to a website before they even make a purchase and providing relevant content can help with that. To keep a business going, new leads are required to keep coming and content marketing ensures that the new visitors find that business. More leads equal more revenue. The content may be old but it’s still useful for the new visitors.
- Improved Return On Investment (ROI): Content marketing strategies will make great content last forever on the web, and improves search ranking. It generates traffic, brings in more leads or prospects, and generates sales in return. Since content marketing is cost-efficient, over time, it delivers a good return on investment, three times more than the advertising methods. Consistently updating blogs generates 50% more traffic.
Content marketing is the glue that holds all other digital marketing strategies, and it’s an essential part of promoting any business, regardless of its size.
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Source: https://nehaweb.tumblr.com/post/625071732183728128/why-is-content-marketing-important-for-your
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