You have been checking your Google Analytics, and you have noticed that your website is not receiving traffic. Or maybe you just created a new website, but you are waiting for that invasion of inquiries and sales that you expected to see, and your patience.
You’re not alone. There are lots of competitions on the web and getting traffic isn’t easy. There’s a lot of factors that contribute to web traffic, and tackling them is often overwhelming, to say the least.
Your website may have issues in itself that’s preventing you from getting traffic, but it’s also possible to possess a beautifully made site that sadly goes unseen. Having a well-made website, while imperative, is simply half the battle.
Here are a couple of reasons why your website is not getting traffic.
Lack of Keyword Research
Using the right keywords in your content will help us in ensuring that your website pops up for relevant terms in search engines, but getting it right is often a challenge.
Search engines are advanced enough to sort keyword filling content out.
There are a couple of common key wording obstacles:
• Not doing any keyword targeting
• Targeting too narrow of a niche
• In a keyword-competitive industry
Lack of knowledge of Visitors
Use analytics tools such as Google Analytics to track website visitors. For example, finding through organic search results, by clicking on paid ads or by typing in your URL is called direct traffic. Do more of what’s getting the simplest results, and watch your website traffic grow?
Slow Loading
People may find your website online, but if the site doesn’t load in a few seconds when they click on it, they will not bother waiting around. Your website host, the number and size of images you use all affect your site’s loading time. If your site is slowing down then you should take help from website experts to speed things up.
Slow loading not only repels visitors, but they negatively impact your search engine rankings.
Poor Quality of Content
Customers have high standards for websites these days. If your site has poor-quality images and thus the content is riddled with misspellings, customers may visit once but they won’t stay. If you’re using content marketing to attract site visitors, confirm that content is high-quality, too.
On the other hand, having over content can also hurt your web traffic. When it comes to content, it’s about providing valuable content to your target audience, and both visitors and Google can tell that you’re lacking from your aim.
Lack of mobile-friendly website
Customers have high standards for websites these days. If your website is easy to use and navigate then customers will increase. All the links should work nicely. It should be intuitive, and it should work regardless of the device that’s being used.
Forgetting to set your website according to mobile is a huge mistake. According to 2018’s report, 52.2% of all website traffic was generated through mobile phones. The number is always expected to grow in the future so it becomes a necessity.
Less Investment in Promotion
You can bring a good amount of traffic to a website with organic search engine optimization, email marketing, social media activity, and many more, but if you want to see results quickly, you have to invest in search engine marketing. For example, if most of your visitors come from Facebook and Instagram, then advertising on Facebook and Instagram can increase your traffic. Prioritize this platform for marketing and set your budget accordingly to boost your site’s traffic.
Poor SEO
SEO stands for Search Engine Optimization. SEO increases the quantity and quality of traffic on your website through organic search engines.
The better your SEO, the more people can find you out. It’s very important, but the reason a lot of people mess it up is that there are lots of things to do in it so people cannot understand it easily. There are backend components of your website that are ought to be optimized for SEO and site’s content as well.
How SEO Company Can Help?
An SEO company offers SEO services to businesses to help them improve their visibility online. SEO is the process of making changes to your website design and content to make your site more attractive to search engines.
The better optimized your site is for search engines like Google, the more likely your site is going to be ranked on the first page of the search engine results for keywords and phrases that are relevant to your business or product/service offering.
A major advantage of choosing an SEO company is that they are specialized and experienced in helping businesses rank on search engines. SEO experts know how to bring more organic traffic to your site through search engines like Google, Bing, Yahoo, etc.
An SEO company employs experts in different fields of search engine optimization. SEO experts provide services like auditing your site, developing a tailored SEO strategy, implementing the tactics that will help your business reach its goals, and many more.
The best SEO company will treat your website as its own website. This means that they will make decisions about your site’s SEO to maximize the return on investment and help your business meet its overall goals.
The company will also look after your site from every angle to ensure that you’re getting their best SEO services and you won’t face any problem in the future.
Tools to use for Keyword Research-KW finderKeywords EverywhereGoogle Trends (To compare between Keywords)UBER SuggestSEOprofilerLSIGraphTypes of Keywords-Primary KeywordSub- Primary KeywordSecondary KeywordSub- Secondary Keyword Primary Keyword– Keyword which defines the nature of Business, Location of Brand, the name of the brand, and in which Tagline always remain primary.Sub-Primary- Keyword that enhances the quality of Primary Keywords are known as Sub-primary Keywords.
For making a primary Keyword into Sub-primary, add an adjective to it.
For example- SEO, PPC in case of Digital Marketing services.Sub- Secondary– Keyword that enhances the quality of Secondary Keywords are known as Sub-secondary Keywords.
For example- Best SEO service.NOTE- We use sub-primary and sub-secondary keywords because people tend to search with superlatives attached to a keyword.
Keywords can be also be classified as-Money KeywordsSeasonal KeywordsLong-Tail KeywordsShort- Tail KeywordsMoney Keywords– Keywords containing any financial or monetary term is called as Money Keywords.
For Example- ATM, Buy shoes online, sell online, MRP, Prize, etc…Seasonal Keywords– Keywords which are used seasonally(During a particular period of time) are called as Seasonal Keywords.
For any kind of digital marketing team - agency, freelancers, or individuals, there is a store of amazing tools and add-ins on Chrome to help with the daily digital marketing activities.
Grammarly is a great tool to keep your text in top shape and premium.
Moreover, the extension seamlessly connects across all platforms and you can use it for any text editor on any webpage.
Ghostery Trackers are an important part of the digital marketing setup.
Keywords Everywhere Keywords are the most powerful and critical asset for any digital marketing campaign.
Search engines pay a lot of attention to the keywords and use them to find relevant web search results.
