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Pregnancy Testing Market, Size, Share, Growth - 2020-2027

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vikram pathari
Pregnancy Testing Market, Size, Share, Growth - 2020-2027

Market Overview

  • The Global Pregnancy Testing Market is expected to grow at a high CAGR during the forecasting period (2020-2027). The pregnancy test kit detects the presence of human chorionic gonadotropin (HCG) levels in the urine to confirm the pregnancy. The demand of pregnancy test kit is increasing due to rising demand for easy and convenient ways to get faster results, and easy availability of pregnancy kits through various distribution channels, like pharmacy/drug stores and online stores. Also, the presence of smart countdown and digital test kits are expected to accelerate the global pregnancy testing market over the forecast period.

 

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Market Dynamics

  • Global pregnancy testing market growth is driven by the growing prevalence for gynecological issues and fertility disorders, growing demand for self-detecting pregnancy kits, increasing government support for the use of pregnancy tests, technological advancements in pregnancy test kits, increase in unintended pregnancy rate as well as adolescent pregnancy rate and increase in the number of launches of new products.
  • The growing prevalence of fertility disorders is expected to boost the market throughout the forecast. For instance, according to the World Health Organization, in 2010, around 48.5 million couples worldwide are unable to have a child. They found that 1.9 % of women of 20-44 years old, those who opted for a child were unable to have a first live birth and 10.5 % of the women who already had given birth were unable to have another baby after five years of trying. Thus, the increased prevalence of fertility disorders is leading to the growing demand for pregnancy testing kits.
  • An increase in unintended pregnancy rates is expected to drive the global pregnancy testing kits throughout the forecast. For instance, according to the World Health Organization, in 2015, around 40% of the pregnancy cases were unintended and about 10% of the pregnancy cases were of teenage.
  • An increase in the adolescent pregnancy rate may also lead to increased market growth in the forecast period. For instance, according to the World health organization, around 21 million girls aged 15-19 years and 2 million girls aged less than 15 years become pregnant in the developing areas, every year. Also, about 16 million girls aged 15-19 years and 2.5 million girls of less than 16 years of age will give birth in developing regions.
  • The presence of government initiatives for safe pregnancy testing is also expected to drive the market throughout the forecast. For instance, in 2011, WHO published guidelines in association with the UN Population Fund (UNFPA) on preventing early pregnancies and reducing poor reproductive results. In 2007, the Clinical Trials Transformation Initiative, a public-private partnership was introduced by Duke University and the US FDA, to identify and indulge in the adoption of practices that increase the quality and efficiency of clinical trials, which develops evidence-based recommendations for pregnancy testing in clinical research and reduces the risk of the unintended embryo/fetal exposure.
  • Technological advancement in pregnancy kits is expected to foster market growth. For instance, Clearblue, a digital pregnancy test, is the only digital pregnancy test with Smart Countdown, also with absorbent wick and superior Flood guard technology to prevent excess urine entering device, which is the best modern technology to date.
  • However, lack of awareness, inaccurate results are hampering the market. Most of the test kits claim that they are 99% accurate. But there is a possibility of false results, as the accuracy mainly depends on some of the factors like the brand and improper usage.

 

Segmentation Analysis

  • Based on product type, the global pregnancy testing market is segmented into pregnancy test kits and fertility test kits. The pregnancy test kits segment is further segmented into strips/dipsticks and cards, digital devices, midstream kits, and cassettes. The fertility test kits segment is further segmented into line-indicator kits, digital devices, and others.
  • The pregnancy test kits segment is expected to propel the global pregnancy testing market throughout the forecast. This is owing to the growing number of product approvals, the presence of various products, technological advancements, increasing research and development activities, ease of availability, and accessibility of home-based pregnancy test kits. For instance, on February 25, 2014, the Clearblue Plus pregnancy test kit was approved by the US FDA in the Indian market, which provides clear and easy reading. The Applied DNA Technologies of Bionexia’s hCG pregnancy cassette and dipstick tests are rapid chromatographic immunoassays for the visual, and qualitative detection of hCG in urine, which aids in early detection of pregnancy. Nantong Egens Biotechnology Co. Ltd.’s is offering several products like EGENS One Step HCG Urine Pregnancy Test Kit (Strip) and (Cassette) for over the counter and prescription use and EGENS One Step HCG Urine Pregnancy Test Kit (Midstream I) and (Midstream II) for the over-the-counter purpose only.
  • Based on test type, the global pregnancy testing market is segmented into FSH Urine, hCG Blood, hCG Urine, and LH Urine.
  • The hCG Blood segment is expected to grow at a significant rate throughout the forecast. The human chorionic gonadotropin blood test is a quantitative test that measures the level of hCG hormone, which is produced in the female body during pregnancy. The increased number of intended and unintended pregnancies is fostering the doctors to recommend the HCG Blood test for the testing of pregnancy.
  • The hCG Urine segment is expected to boost the global pregnancy testing market throughout the forecast. This is owing to the presence of an increased number of household HCG pregnancy test kits. For instance, Oscar HCG / Pregnancy card test is used for the detection of hCG in human urine for early diagnosis of pregnancy. Wondfo One Step HCG Urine pregnancy test strip is a rapid chromatographic immunoassay for the detection of hCG in the urine.
  • Based on the distribution channel, the global pregnancy testing market is segmented into Gynecology/ Fertility Clinics, Online Sales, Pharmacies/Drugstores, Hypermarkets and Supermarkets, and Others.
  • The online sales segment is expected to grow at a high rate throughout the forecast. This is owing to the easy availability and accessibility of various pregnancy test kits in the online domain.
  • Easy accessibility of pregnancy test kits across hypermarkets and supermarkets is expected to foster market growth. Increased awareness of the brand has resulted in improved marketing, and promotional activities are expected to increase the demand for pregnancy test kits in the market.

 

Geographical Analysis

  • North America is dominating the global pregnancy testing market in 2018 and estimated to hold largest market size over the forecast period (2020-2027) owing to the increased awareness among the women leading to the increased demand for self-detecting pregnancy kits, growing fertility disorders, increased unplanned pregnancy rate, presence of favorable government initiatives related to family planning.
  • The unplanned pregnancy rate in the US is expected to boost the market. For instance, according to a 2017 report from the Guttmacher Institute in the US, it is estimated that 52% of unintended pregnancies are due to not using the contraceptives, and 43% of pregnancies result from incorrect contraceptive use, and only 5% are due to contraceptive failure.
  • The growing prevalence of fertility disorders is expected to boost the market. For instance, according to the CDC-National Survey of Family Growth (2011–2015) report, the prevalence of infertility among married women of 15–44 years old was 6.7% and over 12.1% of women of 15–44 years old had impaired fecundity. Thus, the growing prevalence of fertility disorders is leading to increased demand for pregnancy testing kits.
  • The presence of favorable government initiatives in support of pregnancy testing is expected to drive the market. For instance, in 2012, The Bill & Melinda Gates Foundation’s Family Planning program 2020, was developed to bring access to high-quality contraceptive information, services, and supplies to an additional 120 million women and girls in the poor countries by 2020 without discrimination, with the long-term goal of universal access to voluntary family planning. Also, on November 12, 2015, Bill and Melinda Gates Foundation had invested an additional 120 million dollars in family planning program for the next three years, which led to a 25% increase on its current family planning funding.
  • However, over the forecast period (2020-2027), the Asia-Pacific is expected to dominate the Global pregnancy testing market. This is owing to the presence of favorable government initiatives, increased adolescent pregnancy rate, growing prevalence of fertility disorders.
  • The presence of government initiatives is expected to drive the market throughout the forecast. For instance, on 1st June 2011, the Government of India launched Janani Shishu Suraksha Karyakram (JSSK) to eliminate out of pocket expenditure on drugs, diet, diagnostics, user charges, referral transport, etc. for the pregnant women, sick newborns, and infants. Also, in 2008, Nishchay, the home-based pregnancy test card (PTC), manufactured by HLL Lifecare Ltd. with the support from the Ministry of Health and Family welfare, was launched in all states and Union territories of India. The testing kits were particularly beneficial to the women in rural areas, who otherwise had to travel a longer distance to confirm their pregnancy.

 

Competitive Landscape

  • Some of the major players in the global pregnancy testing market are Abbott Laboratories, EKF Diagnostics Holdings plc, BioMérieux SA, Atlas Medical, Quidel Corporation, BIOSYNEX SA, Prestige Brands Holdings, Swiss Precision Diagnostics (SPD) GmbH, Piramal Enterprises, NG BIOTECH SAS.
  • The key players are adopting various strategies such as product launches, mergers & acquisitions, partnerships, and collaborations, which are contributing to the growth of the pregnancy testing market globally. For instance,
  • In 2015 April, Abbott Laboratories received US FDA approval for the I-STAT TOTAL HCG test for the fast and accurate detection of hCG hormone in pregnant women.
  • On May 26, 2015, Church & Dwight Co., Inc. launched the newly redesigned First Response Early Result Pregnancy Test stick, with a breakthrough curved shape designed which fits a woman’s hand with a 50 % wider tip.
  • On December 13, 2017, the Start-up Lia developed a flushable pregnancy test made up of sustainable and biodegradable materials.

 

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About Us

DataM Intelligence was incorporated in the early weeks of 2017 as a Market Research and Consulting firm with just two people on board. Within a span of less than a year, we have secured more than 100 unique customers from established organizations all over the world.

 

For more information:

Sai Kiran

Sales Manager at DataM Intelligence

Email: [email protected]

Tel: +1 877 441 4866

Website: www.datamintelligence.com

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