Any business or a digital marketing agency cannot stick to a single strategy to rank on Amazon. With the ever-changing ranking factors, Amazon’s algorithm can be called dynamic. This is one of the reasons for cut-throat competition among sellers over the Amazon marketplace.
The A9 Algorithm: Amazon SEO services
Amazon launched its proprietary A9 algorithm in 2003. The A9 algorithm is pretty similar to the Google search algorithm. But it has the following key differences-
- A9 ranks products on its search result page based on relevance factors like product title, bullet points, description, and performance factors like price, availability, etc. Amazon's on-page optimization is tied to a sale.
- The purchase intent of customers over Amazon is higher. Customers over Google majorly have high research intent. Due to this, Amazon maintains limited data, unlike Google.
- Amazon’s search results are accurate. Sellers can market their product sets with supported advertising that will guarantee sales. The A9 algorithm lacks external links or back-links.
- Amazon seo services are more oriented towards short-tail keywords. This is because customers shopping over Amazon are aware of their needs and hence can enter precise words to fulfill them.
- Professional SEO services and Digital Marketing Experts can maneuver Google SEO. Amazon’s SEO is more merit-based. Products achieve higher rankings based on good reviews and higher sales.
A9 is a sophisticated algorithm that strategically relies on keywords. It is highly selective with its main purpose to provide the best results to an Amazon customer. Sellers need to keep this in mind before devising strategies for an impactful Amazon listing optimization.
Strategies under Amazon seo services
Amazon has over 2.5 million over its marketplace. Sellers need to keep these key points in mind to stand out from the crowd.
Product Title and Description
(Image Source: Amazon.com)
The A9 algorithm can target the item category, manufacturer, brand, model name, color, size, variation, and other keywords. The length can extend up to 200 characters. The very first search results are those that show a specific keyword match. Since 70 percent of Amazon shoppers never click past the first SERP, sellers need to have the target keywords. Sellers with the most relevant keywords rank better with an effective Amazon Product Listing Optimization.
(Image Source: Amazon.com)
High-quality Images and Reviews
(Image Source: Amazon.com)
The A9 algorithm has preset guidelines for product images such as resolution, desktop color, etc. Amazon doesn’t favor non-compliant photos. Sellers with quality images have better chances of attaining high click-through rates. The A9 considers three main criteria for Amazon listing optimization, namely, average evaluation, number of reviews, and product quality. Product evaluation is based on reviews. High ranking products have 4 stars and above in their evaluation. These products have fantastic reviews and testimonials. Reviews that include images are considered superior, which in turn, enhances a product’s ranking.
(Image Source: Amazon.com)
Bullet points
Shoppers over Amazon favor short and precise content. They do not like to read long product descriptions. Also, bullet points are easy to read and only include useful content. A study shows that 55 percent of online shoppers tend to spend less than 15 seconds reading about a product. Sellers must aim to make a sale within that time window. Products with bullet points always tend to convert better.
Benefits of Hiring an Amazon SEO Company
Amazon is a great place for any seller as the marketplace offers customers the highest purchase intent. However, it can be daunting for sellers to manage their product listings effectively due to the dynamic nature of the algorithm. Dynamic nature suggests that the factors regulating the ranking of the products keep fluctuating. An expert Amazon SEO Company can enable sellers to attain effective Amazon listing optimization. A trusted digital marketing agency providing Amazon seo services can attain optimal results as per the requirements of their clientele. They have a better knowledge of beating the competition with effective optimization tools. In 2020, Amazon introduced many changes that affected the factors guiding product listing optimization. An SEO company can run an effective Amazon audit to stay updated and tackle those changes time-to-time. This way sellers can focus better on their products and services.
Conclusion
Over 81 percent of clicks are happening around sellers on the first page of the Amazon search result. So, sellers should continue investing in Amazon seo services now more than ever. Additionally, Amazon has already attained 10 percent of global ecommerce. Amazon SEO experts reinstate that this number will only go up.
Most Amazon customers search for a product and choose those that feature in the top results.
The AMS platform is gaining traction and is rapidly emerging as an effective marketing medium to promote products on Amazon.
For this reason, proficiency in Amazon SEO has an impact on product visibility.
The Amazon Listing optimization Services requires relevant keywords and engaging content to increase click-through ratios (CTRs) and conversion rates (CRs).
The A9 algorithm on which Amazon searches work follows a two-step process to deliver results for any search query.
In the first step, known as the filtration process, the algorithm filters various products based on the searched keyword.
Amazon is a goldmine of data accumulating details of every action a customer takes on the platform.
Also Read: Five Amazon Listing Optimization Tips for 2020What is Amazon Marketing Cloud(AMC)?AMC has been operational since last year but there is still very little information available about it.
At Oodles, we believe that knowledge is power, and keeping this in mind we decided to educate our readers about AMC and what all it can do for businesses.
It owns Amazon.com, Prime Videos, FireTV, GoodReads, Zappos, Kindle, Ring, Whole Foods Market Go Stores, and many more.
Users can access all the Amazon holdings through a single sign-on, enabling the platform to collect information regarding consumer actions across all its properties.
AMC analysis at the ASIN level combined with A/B testing can determine prioritization.
Data* shows that 70-80% of the users do not move to the second page of search results.
It is, therefore, essential for Amazon sellers to optimize their product listings with relevant keywords and effective SEO strategies.
It highlights the need to formulate effective marketing strategies for gaining a competitive edge with improved product visibility.
Below are the steps to optimize product listings: Product Ratings and ReviewsPositive reviews fuel your ratings that augment your customers' trust in your brand and your product.
So, having a high rating can boost your chances of getting sales.
Reviews can influence shoppers to purchase because buyers’ first-hand experience is more valuable to them.
Careers in a digital marketing agencyThere are several careers in a digital marketing agency.
Many opportunities that can be suitable for the people who want to gain experience and build a career can apply.
These people focus on handling market, positioning, messaging for new products, and new product features.
Product marketing jobs can be a good career opportunity Product marketing specialistWhile choosing careers in a digital marketing agency, product marketing specialists require skills like, verbal and written communication.
Content Marketing JobsContent marketing is among the careers in digital marketing agency that needs creativity and also about distributing valuable information and relevant content.
People who want to work on the job should know how to market the business and project their brand’s message appropriately.
A few organizations have practical experience in one industry or administration, while others offer a wide scope of administrations.
The following are seven of the most widely recognized sorts of digital marketing agencies: Digital Marketing Agency A digital marketing agency arrives at clients online through omnichannel advertising, multichannel promoting, or single-channel showcasing.
Omnichannel promoting alludes to showcasing that gives a consistent client experience across channels and gadgets all through their lifecycle.
These offices can likewise carry added muscle to existing promoting divisions at a lower cost than it would take to construct them out with recently added team members.
Inbound agencies seek to position a business online where customers can find them, build trust over time, and eventually generate sales.
Inbound strategies can yield significant results over time, but they typically require a longer time horizon (six months to a year or more) before leads and sales “hockey stick” up.
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