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Why SEO is important during Covid-19 Lockdown

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James Patterson
Why SEO is important during Covid-19 Lockdown

Who would have thought that in 2020 we would have seen such significant changes to our lives, almost overnight? These changes have seen many businesses heavily impacted by lockdowns across the globe.

With large cities and communities of people staying at home, limited foot traffic to retail stores has meant many businesses have shifted their focus to online shopping and delivery services.

With these big increases in online activities, it is now more important than ever that SEO Services remain the constant in your online marketing initiatives. To ensure your business’ organic rankings continue to rank highly within search results, it is our responsibility as an SEO Agency to ensure we fight even harder for every one of our clients’ keywords in this highly competitive online environment.

Online shopping is ever-increasing in popularity with most businesses choosing to capture shoppers online as well as in store. However, with in-store shopping at record lows, increasing traffic to online stores is a primary goal of many businesses. Establishing your brand online with SEO Services or Online Marketing Services, should be the foundation for promoting your business online. An experienced SEO Agency can design a lasting and effective SEO Strategy to increase your search traffic and direct sales to your website. 

Effective SEO Services from a leading SEO Agency is an extremely important long-term marketing tool which provides a wide range of benefits for businesses looking to be noticed online. 

Some key points to consider in your online marketing plan, include using SEO to: 

  • Attract New Customers
  • Target Long-Term Growth
  • Build Trust & Recognition
  • Provide Informative Content
  • Win New Customers Locally
  • Further Understand your Customers 

Use SEO to attract new customers

Organic traffic fluctuations have been quite turbulent so far in 2020. Our SEO Agency has seen steep increases and severe declines across a range of industries, for no rational reasons on a daily-basis. With these huge fluctuations, we have also noticed that these drops in keyword rankings have also provided us with additional opportunities to implement   SEO Strategies, which have seen these keywords come back even higher in a very short period of time. This is a time to capitalise on keyword fluctuations as they are happening across the board. By taking advantage of these SEO opportunities, you will be able to edge ahead of your competitors, both now and in the future.

RGC Advertising is a digital marketing agency in Sydney, who has been delivering online marketing services to brands since 1998. We have seen many advancements over the years, and with these advancements have come an overload in how we consume content. However, what is extremely exciting is how the basics haven’t and will not change post Covid-19, and that consumers will want to continue to rely on brands whom they trust, with products and services which are reliable and can add tremendous value to their lives as-a-whole.

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