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Coronavirus Outbreak: Protein Bar Market Fights Back with Well-defined Business Strategies

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Prapti Hinge
Coronavirus Outbreak: Protein Bar Market Fights Back with Well-defined Business Strategies

The global protein bar market size is anticipated to rise at a CAGR of 5.6% between 2020 to 2027 on account of the rising shift towards healthy living and preference for healthy snacking. These bars have recently gained immense popularity as they provide all the necessary supplements to the body. As per a recent report published by Fortune Business Insights titled, “Protein Bar Market Size, Share & COVID-19 Impact Analysis, By Source (Plant-Based, and Animal-Based), By Type (Sports Nutritional Bars, Meal-Replacement Bars, and Others), By Distribution Channel, and Regional Forecast, 2020-2027,”.

The year 2020 is witnessing the devastating effects of the novel coronavirus pandemic. Most of the businesses are temporarily not working due to the imposition of stringent lockdown regulations to stop the spread of the virus. The others who are operating from homes are barely able to generate revenue. The whole world is waiting for an antidote to fight the COVID-19 pandemic and various research organizations are investing massively for the same. People across the world are becoming health-conscious and trying to avoid unhealthy food items. This has shifted their attention towards some of the delicious and nutritious food products such as protein bars. 

Drivers & Restraints-

Increasing Prevalence of Various Diseases to Bolster Growth

The increasing prevalence of various acute and chronic diseases worldwide has propelled the demand for healthy food products. This further boosted the need for healthy snacking, thereby propelling the global protein bar market growth. Additionally, the rising awareness about chemical-free, naturally benefitting, and gluten-free nutritious food is also aiding to the expansion of the market. Besides this, the increasing preference for adopting cereal food products and muscle building food products will also add impetus to the market in the coming years.

On the contrary, the occurrence of the current COVID-19 pandemic that disrupted the supply chain of food products may pose a major challenge to the market. In addition to this, the presence of multiple local snack food sellers may cause hindrance to the market in the coming years. Nevertheless, the increasing number of health and fitness facilities and convenience stores for supplement products are likely to create lucrative growth opportunities for the market in the coming years.

Segmentation:

Snack & Energy Bars to Hold Dominance Owing to Rising Trend of Nutritional Morning Breakfast

On the basis of segmentation by type, the others segment dominated the market on account of the increasing consumption of energy boosting food items. However, the sports nutritional bar segment earned 40.56% share in 2019 and is expected to witness considerable growth in the coming years on account of increasing participation rate by sports enthusiasts.

Regional Analysis

Presence of Major Manufacturers will Help North America Maintain Dominance

In 2019, North America earned USD 2.69 billion and gained dominance on account of the presence of major companies such as Post Holdings, Inc., Optimum Nutrition Inc., Mondelez International Inc., and others. In addition to this, there is a high import value of snack food items in nations such as the United States, Mexico, and Canada that further propels the demand for protein bar in the respective nations. The factor mentioned above is likely to help North America continue dominating this market in the coming years.

The market in Asia Pacific is expected to generate significant revenue in the forecast period on account of the rise in infrastructural facilities and offline stores. This, coupled with the increasing expansion of businesses by companies such as Post Holdings, Inc., Hershey Company, and others will also aid in expansion of the regional market in the forecast period.Speak to  Analyst: https://www.fortunebusinessinsights.com/enquiry/speak-to-analyst/protein-bar-market-100805

Browse Summary of this Research with Table of Content:

https://www.fortunebusinessinsights.com/industry-reports/protein-bar-market-100805

 

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