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The King of Burger World – KABIR JEET SINGH

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Qasim khan
The King of Burger World – KABIR JEET SINGH

On, the idea of offering Indianised burgers started taking shape. In an exclusive chat with TMM, he speaks about the company's journey, USP, overall company, and expansion plans amongst others.

 

 

KabirJeet Singh Burger You had been in love for burgers since you were a student, how did the idea of Burger Singh happen?

 

The travel Started while I was working at a burger chain in the UK for some extra pocket money. I used to get free burgers daily and it required only a short while for me to get bored with the dull taste of these burgers. So one day, I went into a local shop for Shan Masala and blended them in some burger patties. In me, they tasted awesome. The love for Indian cuisine one of the Britishers is mythical and in almost no time, these Indo-British fusion hamburgers were around the restaurant menu.

 

It's been 5

 

We entered The market in 2014 at a period when McDonald's had just started building a shipping stage and there were no other significant burger delivery chains in the nation. We saw a huge gap in this market and believed the burger QSR market could become what pizza delivery has been back in 2004. Today, there is an abundance of burger players in the sector and the customer gets more options. But at the same time, we are also seeing a year-on-year growth in demand and more room for inventions within this area.

 

From the competitive food market, what sets Burger Singh besides the competitors?

 

Our biggest No other hamburger chain offers you the desi flavor within a bun. We've Got burgers Which Range from AmritsariMurghMakhani into PaoBhaji, Chicken Keema and ShahiPaneer. This sets us apart from all other QSRs who have one or two India-special recipes in their whole menu. The other USP is our shipping encounter -- from top packaging to hand sanitizers and mouth fresheners, we've got you covered for a restaurant-like texture in your doorstep.

 

Burger Singh Isn't into marketing/promotional gimmicks. Is it a philosophy of the brand?

 

That is Interesting to hear. We're normally accused of a lot of promotional gimmicks.

 

What were The challenges faced during the first phase of Burger Singh?

 

No business Comes without its own set of challenges. One that we can chat about was to develop decent tech to handle our supply chain and efficiently reconnect with the ecosystem of vendors, employees, and customers. After a few failed attempts at customised off-the-shelf technologies, we decided to build one for ourselves.

 

Another large Challenge was that our customers are extremely demanding. It's not like western nations where 50-60 percentages of sales come from one main item on the menu. So we are constantly focusing on constructing newer recipes, while still keeping a lean menu -- which means bringing in new things and removing some previous ones, providing the consumer something fresh and refreshing all the time.

 

According to a report by Assocham, India's fast service restaurants (QSR) market is expected to touch Rs 25,000 crores from 2020. What are your growth plans?

 

Today, KabirJeet Singh has 28 outlets, of which 20 are in Delhi/NCR, one in Pune, two in Dehradun, and two in Jaipur. We've got three franchises, including one in Nagpur This year, We're Taking a Look at consolidating the Delhi and NCR Market expanding and further to some discerning regions around Delhi. From the End of the fiscal year, you may see us more than double our outlets, including franchises.

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