There may be hardly any person in this world who is not aware of the existence of Facebook. There are millions of people who use Facebook regularly and for long hours.
Since many people use Facebook, so it has no longer remained just a source of long-distance communication and socializing platform, it has also become a platform that increases your business.
Yes! You read it right.
Facebook Ad campaigns helps to improve a business drastically. PPC Ads enable you to mark your presence on Facebook and help you to reach the right audience.
With so many people on Facebook, marketing through Facebook Ads can prove to be beneficial. You can find a lot of customers willing to avail your services .
It is not an easy job to attain such a vast audience. One has to do some thorough research for advertising their product and targeting potential customers with the help of PPC expert.
But how is that suppose to happen?
It is evident that you have to pay to advertise your product. But the problem is, it does not guarantee you anything regarding your business growth.
So what is the right way to do it?
Check out the ways you should set your Facebook Ad campaign to make the best of it:
1) Make a target
It is essential to know what you want. What type of product do you sell? What kind of people would like to buy your product? Who are your potential customers?
It would be best if you sorted out this all. It might be a little too much work, but it is worth it.
You manage your customers, and it will all be so easy for you.
It is not only an easy way, but it also reduces some of your expenses. You pay for the Social Media ads that people click on.
But what if they click your ad, and don’t buy anything?
If the numbers of clicks are more and there are not enough purchases, you will be in great loss.
That is why it is crucial to find your potential customers. So that more number of people who click your advertisement buys your product, this will curb the “losses” part.
2) Setting up the basics
When you begin to make an Ad campaign, you will automatically have to fill in the details about your location, gender of your target audience, and age. A lot of people lose their business here.
They make their audience very broad through these options and then repeatedly hit significant losses.
No one can blame them for this, and they are just trying.
Again the same concept of targeting the audience comes into the role here.
When the advertisers choose a broad spectrum in age, gender, and location, they lose the targeted audience. This can be fixed with a few online classes or tutorials.
There are plenty of Facebook programs that teach that how you shall use these options in your favor.
You shall enroll in those programs to gain complete knowledge of this section. Or you can even hire Google Adwords expert to set up Ad campaign for you.
3) Display the best
People don’t spend much time on just one Ad post, and they just scroll through the page, look for a few seconds what seems interesting to them, and then move on.
Now you have to display something that would gain their attention.
Your advertisement shall be prominent, and the product shall be very nicely displayed.
It is better if you provide all the necessary information in a very short form and bold words.
Customers buy what they find attractive or useful for them.
Use this information to prepare the Facebook advertisement and display it in such a manner that people would want to know more about it.
Now that part is all your choice and effort. Make and display the best of it.
4) Video Ads
Video ads are much more useful than banner ads. While banner ads give a good look at your product, but video ads can really tap into more details in a short period.
Try to make it interactive, and it is helpful if you stay consistent in creating and posting these video ads.
Make it enjoyable, host contests.
It is a type of promotion. You can host some small contests and gain people’s attention.
You may have to invest a little in the prizes, gift hampers, etc. But this will help your audience to understand more about your company, organization, or product.
Contests are a great way of displaying complete information about your brand and product.
5) Surveys
Now that you may have achieved some of the customers through Facebook, you shall try to get a survey.
A survey is an excellent way of showing the usability and authenticity of your brand. People buy more quickly when they see other testimonials.
Try to take regular surveys and display the best results with your advertisements. Your advertisements will be more effective if you use some real customers’ opinions on it.
With a massive number of users, Facebook is a great way to increase the business. One must know the right tactics to expand their business.
Targeting the audience is an excellent way of doing that and works in almost every step you may have to propagate your business.
Targeting also helps to reduce the expenses of advertising.
After targeting, the necessary knowledge about the locality, gender, and age of people is essential.
This appears very easy but is, in fact, a very necessary and challenging step. One shall take the help of Facebook tutorials to gain knowledge about this concept.
People buy what they feel attracted towards. Displaying the best of your product is essential because that is what it is all about.
Let people see the best side of you. Use videos to make your advertisements more lucrative.
Interact with people by hosting some contests, and through these contests, let people know more about your company and product.
Lastly, remember to take surveys and display the results for other people to see.
Do you know that now you can break free from Facebook targeted ads?
Yes, from now on, you can easily opt-out from a targeted ad, and you can even see why this ad was shown to you in the first place.Source : http://au-norton.com/facebook-users-can-now-opt-out-of-targeted-ads/Facebook has made some tweaks in its “Why Am I Seeing This Ad?” section and has given you more control over this feature.
Now you can check why and how an advertiser tracked you.
This feature has added more transparency in the whole Facebook advertisement system, and now you can opt out from an entire company or brand which is targeting you through ads.This updated service was created in response to the public disapproval for mishaps like Cambridge Analytica scandal, which caused the public disapproval on Facebook Advertisement policies.
When you see an ad in your Facebook feed, click on the three dots that are located at the top right corner of the ad.
The reason was not clearly expressed for the ad targeting, and this page told you that you were in a relevant demographic, which was chosen by the advertiser.
A key to achieving a goal is consistency.
It keeps you on the path even when you don’t feel like it.
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Display advertising is defined by banner ads (graphic or text), that appear in specifically designated areas of a website or social media platform (Facebook, Instagram, Twitter etc.).
Digital display advertising comes in a variety of different forms, but at its core, it revolves around the same principle.Although you can advertise with plain text-based ads and still call it a display campaign, you can get much more out of your campaigns if you use images, videos, HTML5 animations or any other rich media elements that can help you get your message to your targeted audience.
It’s all about display marketing.Banners used as display ads come in different shapes and sizes.Your only limitations are the requirements of the network you are running your campaign through.
For example, Google Adwords allows a wide range of display ad sizes as you can see from the list below:Standard Google Display Ad Sizes:Top performing ad sizes300 x 250 – Medium Rectangle336 x 280 – Large Rectangle728 x 90 – Leaderboard300 x 600 – Half Page320 x 100 – Large Mobile BannerRegional ad sizes240 x 400 – Vertical Rectangle980 x 120 – Panorama250 x 360 – Triple Widescreen930 x 180 – Top Banner580 x 400 – NetboardOther supported ad sizes320 x 50 – Mobile Leaderboard468 x 60 – Banner234 x 60 – Half Banner120 x 600 – Skyscraper120 x 240 – Vertical Banner160 x 600 – Wide Skyscraper300 x 1050 – Portrait970 x 90 – Large Leaderboard970 x 250 – Billboard250 x 250 – Square200 x 200 – Small Square180 x 150 – Small Rectangle125 x 125 – ButtonYou don’t need to create a banner for every single size.
This is entirely up to you and your specific needs.
To make things easier check out this guide to ad sizes from Google in order to find out the top performing ad sizes and a more in-depth description.As for the accepted formats, most ad networks accept JPEG, JPG, PNG, and GIF.
This new update will allow advertisers to use the Google Ads Editor to manage their Hotel Ads, YouTube audio ads, and lead form extensions.
