A branded ecommerce experience is the most attractive and important factor within the sales industry.

But unfortunately, it was limited to the B2C business until now. Salesforce took the initiative and offered a branded ecommerce experience for business buyers through Salesforce B2B commerce.

Salesforce B2B Commerce is a cloud-based software that offers buyers the seamless, self-service experience of online shopping with all the B2B functionality they demand.

It enables B2B ecommerce companies to create ecommerce storefronts specifically designed for large-volume purposes.

Why have separate products for B2B and B2C commerce? 

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Apart from the similarity of the ecommerce experience, the needs of B2B products are different from those of B2C products.

Business buyers often need to make larger and more complex purchases. They also need easy online access to suppliers so they can buy products to help them run their businesses.

Salesforce acquired CloudCraze, a powerful B2B ecommerce tool, and spread its wings in the commerce cloud landscape. Salesforce B2B ecommerce is developed on the Salesforce CRM platform.

It implies that customers, their distributors, and eventually their buyers combine commerce and CRM data seamlessly to make a complete view of the customer or account.

To give an example of B2B ecommerce, a refrigerator manufacturer may have several business transactions such as buying compressors, getting coating material, buying internal inverters, etc.

The final transaction, a finished product sold to the consumer, is a single B2C transaction.

According to Forrester Research, the B2B commerce industry is expected to grow from $889 billion to $1.2 trillion by 2021.

Many leading names in consumer goods and manufacturing, like Adidas, Land O’ Lakes, Univar, and Ecolab, are empowering their B2B commerce businesses with the help of Commerce Cloud’s B2B Commerce solutions.

Highlighting benefits of Salesforce B2B Commerce: CloudCraze

  • Speed to market

Salesforce B2B Commerce offers a quick launch of your ecommerce business and helps you to start accepting digital orders. It is also flexible, so you don’t have to rebuild your commerce infrastructure to cater to changing market plans.

Salesforce B2B commerce empowers digital ordering by selling more, cutting costs, and deploying ecommerce on the world’s leading trusted cloud platform.

  • Affordable scalability

Salesforce B2B commerce allows you to pay for what you use rather than paying for the entire infrastructure. It frees your resources from handling infrastructure or license capacity.

B2B ecommerce growth can be greatly focused as it allows you to scale your business quickly on the cloud.

  • Powerful Ecommerce Features

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Features like easy products and category searches make it easy for the customer to navigate vital information in a narrow category. It integrates with an AP through middleware.

The B2B ecommerce software also supports localization features supporting 30+ languages and currencies.

  • Seamless Product Updates

Salesforce B2B Commercewith the help of Salesforce App Cloud, allows its clients to have a quick upgrade.

With new features released every one to two months, the client can take advantage of new functionality and features with an agile and ever-evolving release calendar update.

  • Lower maintenance cost

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With Salesforce B2B Commerce alone, your team can launch new products and expand the business. The necessity of maintaining your ecommerce infrastructure is omitted, so it becomes more cost-efficient.

How to create a subscription product CPQ

Salesforce B2B Commerce Subscription Storefront is a native Salesforce B2B ecommerce storefront exclusively designed for organizations with subscription products. It offers four subscription models.

This Salesforce B2B Subscription storefront is built to extend exclusive support for software organizations with SaaS subscription-based pricing and promotions.

This CPQ for B2B subscriptions opens up the possibility of a seamless customer experience for business buyers with specific payment methods, pricing models, and billing cycles.

A Storefront buyer’s journey can be traversed through the following steps:

  1. Log on into Storefront and authenticate each user.
  2. Create a Personalized Experience with a custom storefront theme for a unique look and feel.
  3. Browse and compare products, as the shopping cart can accommodate thousands of SKUs per order.
  4. Custom product catalog for exclusive items or selected subset of products.
  5. Better management of subscriptions through multiple payment options like credit cards, purchase orders, and ACH.
  6. Convert trail to buy.
  7. Checkout experience is improved by enabling online payment modes and reordering has been made simple with 2-Click reorder.
  8. Storefront enables complex shipping functionality by allowing multiple delivery dates and locations.

This Storefront cycle easily collects and syncs key information needed by the buyer and rapidly converts leads into closed deals.

The Salesforce B2B Commerce Subscription storefront comes with pre-built Connectors. These connectors facilitate the buyer to perform its daily tasks seamlessly.

Connectors are framework that accelerate cross-cloud integration. It provides an API to work with Salesforce objects.

Source: Selling Subscription Products with Salesforce