Despite many efforts, businesses seem far from an effective Amazon listing optimization strategy. With over 2.3 million active sellers on Amazon and growing, visibility has become questionable for every seller. Additionally, the A10 (earlier A9) algorithm frequently undergoes updates. So, there is no single, straightforward strategy for obtaining higher ranks. However, Amazon certainly adheres to the idea of serving its customers. A10’s goal is to provide the best results for a product search query. 
The entire algorithm strategy is based on the concept of the “Flywheel Effect”. The flywheel effect (also known as Amazon's virtuous cycle) revolves around customer experience and price value. As per this model, lower prices lead to more customer visits. More customers lead to a high volume of sales and thereby, attract commission-paying third-party sellers to the marketplace. Keeping this in mind, along with effective keywords, amazon sellers must employ the following tactics to stand out from their competitors.
- Optimize Product Title and Description Within a Product Listing
This is where creative content marketing practices come into play. As per Amazon SEO experts, the 150 to 200 character limit in the title can act as a powerful tool to attract new leads. A product title should be informative while containing valuable keywords. It should be concise as Amazon recommends a limit of 80 characters for mobile devices. Amazon product descriptions have a 2000 character limit. So, sellers must create compelling content for prospective customers who want to know more about the product. While optimizing, sellers must not mention their website URL or any company-specific information. Amazon willingly contains every transaction within the marketplace to acquire customers for itself.
- Use High-Quality Images and Videos
Product images are a core part of Amazon listing optimization. Hence, Amazon presents certain requirements like image color mode, format, and size specification. Primary images must not have any watermarks, colored backgrounds, product blueprints, or sketches. For "other view" images, sellers must ensure a 1000 dpi (dots per inch), including a product close-up, and also demonstrate a product's scale. Professional quality video demonstrating a product’s usage can substantially hike sales. It provides more information efficiently in less time.
Also read: Amazon Listing Optimization with Amazon Video Ads
- Verified Amazon Reviews to Boost Sales
Amazon's algorithm assigns a significant weightage to genuine product reviews and ratings for ranking a product. As per a study, sellers agree that customer reviews can boost product sales by 18 percent. However, Amazon maintains its integrity by restricting sellers from soliciting reviews. To do this, sellers can use email or actionable CTA (call-to-action) in product material within shipment orders.
- Competitive Pricing
In the introduction, this article spoke about Amazon’s flywheel strategy. The same concept is applicable for a successful product listing. Lower prices are always going to attract customers. Product pricing is a crucial part of Amazon Listing optimization. To attain a higher product ranking, a seller must always offer a better price value than its competitors. Sellers can use certain tools CARL and Informed.co to monitor competitors and gain real-time updates. Amazon BuyBox is another advantage. According to a Big Commerce report, at least 82 percent of sales go through Amazon BuyBox. The statistics are even higher for mobile shopping. Sellers eligible for BuyBox gain a substantial lead over their contemporaries.
Conclusion
Product listing optimization is a must. It is a rich opportunity for sellers with a valuable product to offer their customers. If done incorrectly, a seller passes its sales opportunity to its competitors due to low visibility. There are many more factors that can affect a product’s ranking. Usage of ads, compelling content, and amazon PPC management are some of them. Product FAQs are one more aspect that can prove to be an asset for sellers. The process can seem unending. However, a reliable digital marketing agency offering Amazon Marketing services can ease the process while maximizing sales
In an eCommerce world largely focused on price, a quality seller reputation offers an opportunity to differentiate.
Also Read: Amazon Marketing Services: Ad Campaign Tips for SMBsLearn and Follow Amazon’s Feedback GuidelinesAmazon, being a customer-centric platform, offers very detailed guidelines regarding how third-party sellers should conduct business, and reputation management is no exception.
Although, paying money or offering incentives for either providing or removing feedback is forbidden.
Prospective customers often go through user ratings before buying from a certain seller.
Maintaining a high customer rating is considered an important factor to gain success in the Amazon marketplace.
Develop and test multiple email formats and languages before sending them to request feedback from customers.
Amazon is a goldmine of data accumulating details of every action a customer takes on the platform.
Also Read: Five Amazon Listing Optimization Tips for 2020What is Amazon Marketing Cloud(AMC)?AMC has been operational since last year but there is still very little information available about it.
At Oodles, we believe that knowledge is power, and keeping this in mind we decided to educate our readers about AMC and what all it can do for businesses.
It owns Amazon.com, Prime Videos, FireTV, GoodReads, Zappos, Kindle, Ring, Whole Foods Market Go Stores, and many more.
Users can access all the Amazon holdings through a single sign-on, enabling the platform to collect information regarding consumer actions across all its properties.
AMC analysis at the ASIN level combined with A/B testing can determine prioritization.
The Global PVC Window Profile Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026 gives an evaluation of the market developments based on historical studies and comprehensive research respectively.
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The Global Polyvinyl Alcohol Fibers Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026 gives an evaluation of the market developments based on historical studies and comprehensive research respectively.
The market segments are also provided with an in-depth outlook of the competitive landscape and a listing of the profiled key players.The comprehensive value chain analysis of the market will assist in attaining better product differentiation, along with detailed understanding of the core competency of each activity involved.
The market attractiveness analysis provided in the report aptly measures the potential value of the market providing business strategists with the latest growth opportunities.The report classifies the market into different segments based on product type and application.
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According to a research report "Cognitive Assessment and Training Market by Assessment Type (Pen- and Paper-Based, Hosted, Biometrics), Component, Application (Clinical Trial, Screening & Diagnostics, Brain Training, Academic Research), Vertical, and Region - Global Forecast to 2021", published by MarketsandMarkets, the cognitive assessment and training market size is expected to grow from USD 1.98 Billion in 2016 to USD 8.06 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 32.3%.Browse 63 market data tables and 47 figures spread through 150 pages and in-depth TOC on "Cognitive Assessment and Training Market - Global Forecast to 2021"The major forces driving this market are aging global population, increasing awareness about brain fitness, and advancements in technology.
The growing market for cognitive solutions and increasing demand for brain training by next-generation tech-savvy population are contributing to the growth of the cognitive assessment and training market.Download PDF Brochure: https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=1039Clinical trials in terms of application is expected to hold the largest market share in the cognitive assessment and training market during the forecast periodClinical trials are mainly used to identify, measure, or monitor cognitive impairments and cognitive changes.
The assessment of cognitive functions is an integral part of decision-making during clinical drug development, as certain drugs can have an impact on the cognitive capabilities of the brain.
The market is expected to contribute the highest revenue for vendors offering clinical trials.Education vertical is expected to grow at the highest CAGR in the marketCognitive assessment solutions and services are used in the education vertical for screening prospective candidates for schools or colleges.
The leading cognitive assessment and training vendors for this vertical are Pearson Assessment and CogniFit.North America is expected to contribute to the largest market share and Asia-Pacific to grow at the highest CAGRNorth America is expected to hold the largest market share and to dominate the cognitive assessment and training market from 2016 to 2021, due to the increasing awareness among population about adopting medication for cognitive diseases.
The new generation in this region is more concerned toward the benefits of cognitive training, which is not just limited to patients with cognitive dysfunctions.
The new report on the Cutlery market provides estimations of the size of the global market and share and size of key regional markets during the historical period of 2015 – 2019.
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The key regions comprise the following geographical segments:North America (U.S., Canada)Latin America (Brazil, Mexico, Argentina, Rest of Latin America)Europe (Germany, Italy, France, U.K., Spain, Benelux, Russia, Rest of Europe)East Asia (China, Japan, South Korea)JapanAPEJ (China, India, Indonesia, Thailand, Singapore, Australia & New Zealand, Rest of Asia Pacific)South Asia & Oceania (India, Thailand, Indonesia, Malaysia, Australia & New Zealand, Rest of South Asia & Oceania)Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa, Rest of Middle East & Africa)The detailed assessments focus on, inter alia, on the regulatory and macroeconomic frameworks, prevailing pricing structure, imminent investment pockets, and emerging application areas.
Taking the analysis further, the study helps readers get a better understanding of the trends characteristics of the emerging markets, including government regulations crucial to growth of such markets.
