Now, you are on the path of writing such blog posts that should evoke the readers’ interests and be a source of driving quality traffic as well. To continue your online marketing successfully, you are required to pay attention deeply on all the chunks including content quality, formatting, and keywords, etc. Though you will not reap the results of blog optimization overnight, but by working on the following aspects, readers will turn to you in abundance naturally.
Let’s get to know about it in detail!
- See-through the Audience’s Lens
While creating the content that meets the reader’s demand, put yourself in his shoes, and analyze what he is seeking. By understanding this, generate the content which covers up all the queries of the reader for which he takes a step to read your blog post. Apart from positioning the article with what the title says, make his visit to your blog worthy by anticipating what is on his mind.
Pro Tip: Gather useful information from search engines related to the topic and incorporate that organically at various steps.
- Examine Content
We all know to prefer quality over quantity. If a blog post is having high word count, but is summed up irrelevant content, then there would be a minimum probability of optimization. What you are trying to convey should provide value to the readers. With this stance, your content scrutinization strategy should take place in the checklist. You must have a fair comprehension of content on your blog. Moreover, take into account previous blog posts as well, update and optimize them.
Pro Tip: You could also hire content writers to refine your blogging and content creation discipline.
- Sew Keywords Effortlessly
To structure an optimized blog post, merge the keywords in the content in a seamless way. Add them in title, headings, subheadings, content, and meta description but don’t overuse them. Deal this process skillfully to duly utilize the consequence of keyword research. This will also pinpoint to search engines what the content is all about. Side by side, try to insert supportive keywords in the post too. Don’t keep image optimization behind, most importantly add keywords in the image captions.
- Avoid Excessive Use of Similar Topic Tags
Topic tags help in describing the theme of a blog post. Taking a look around, we see well-optimized blogs are not having restrictions on placing topic tags. Without getting into a debate further how to use tags on the blog, we suggest to not attach topic tags pointing to the same subject here and there. What will happen is using a heap of tags will shape up low-quality content, creating hurdles for crawling and indexing.
- Create Appropriate URL Structures
An SEO friendly URL structure for optimizing blog posts is required. Between two types of URLs, i.e., static and dynamic, focus on the former one. Since consistency is required to achieve the ranking aim. Moving ahead, keep the URL’s length short (approximately 2083 characters) and stuff 1-2 keywords maximum for better optimization. Use hyphens, but not question marks and exclamation marks. With the said fundamentals, keep URLs organized.
- Interlink your Blog Posts
Make a habit of interlinking as it is crucial for on-site navigation. Vital for other reasons, primarily they aid in keeping your site indexed. Building internal links will help you drive more traffic to your website through multiple pages that will ultimately result in decreasing your site’s bounce rate – hence, improving site’s dwell time.
In short, through internal links users devote more time to your site. This process permits the search engines to figure out the related content on your site and derive value from that content. Hence, we conclude that by using an accurate internal linking plan, you can uplift blog posts optimization for SEO.
After having an in-depth discussion of the strategies needed to put forth for optimizing blog posts, your preference to ArhamSoft (Pvt) Ltd. will be fruitful. We provide desirable SEO services which will let you acquire the quality traffic, leads and conversions.