Be it a presentation or corporate communications, the video has a vital role to play. As per the Forrester Research report, video is expected to grow by 900 percent between 2016 to 2021. In the realm of mobile apps, the video has gradually started gaining ground. The IAB research has revealed that 48 percent of consumers use mobile apps to view the video.
Courtesy: iabuk.net
Irrespective of the objectives and functionality of your app, you should consider of integrating a video feature. You may probably argue that your app belongs to neither entertainment nor gaming category, then what is the need of video? Well, a mobile app development company can give you a plethora of reasons to answer this question. But, here we mention just five of them:
- Increase User Engagement
How about showing a small introductory advertisement about your app features and functionality? A video can serve this purpose readily. It can increase user engagement and of course, satisfaction.
For example, if you have a utility app, small informative videos can work wonders to improve your business. A step-by-step guide can be more interesting with the video.
Original Source: Five Fabulous Reasons why You should Integrate Video in Mobile App
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Extreme competition becomes a norm in the fast-paced service sector. From healthcare to restaurant and travel to logistics- the services-related business has to take the competition in stride. Thankfully, technological advancements remain useful in this endeavor, and in line with the mobile-driven trend, the on-demand apps come in handy for entrepreneurs.
What is On-demand Mobile App?
When it comes to targeting a specific audience, the businesses need to come up with customized mobile app solutions that can meet people’s demands. For example, a taxi booking service provider requires a tailored taxi mobile app to address a huge audience who want to book cabs. Such an app is called on-demand mobile app.
As people tend to depend on their smartphones to accomplish various activities and tasks, you can help them through an on-demand app while developing your service business. The major benefit of the on-demand application is- it is an affordable way to promote the business irrespective of its scale and size.
