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Summary Yesterday’s business leaders focused on beating quarterly profit targets.
Tomorrow’s successful business leaders will focus on sustainable profits.
Public anger at the lack of action on climate change, corruption, income inequality, tax avoidance, and other social ills makes it harder for CEOs to ignore sustainability.
The reluctance of many CEOs to fully engage with sustainability can be attributed to the age-old view that it will hurt profits.
However, according to GlobalData's research, companies that embrace all three elements of sustainability will outperform their peers.
CEOs that are too slow to improve their company’s approach to sustainability will see an exodus of customers and a drop in profits far sooner than they ever imagined.