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How Do I Keep My Gym Members Happy?

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Profit Marketing Solutions
How Do I Keep My Gym Members Happy?

Because of this data Marketing For Fitness, we made a shift to focus only on small group training. We charge less for boot camp, or large group training and they don’t stay as long, so we focus on the group that stays longer and spends more – or has a higher client lifetime value (CLV). We can absolutely make the same amount of money with the lower-paying clients, but we’d have to work so much harder. The CLV at $199 is $1,950. The CLV at $399 is $14,364. Which would you rather have?

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