Surfactants are surface active agents, which are types of activators designed to enhance the dispersing/emulsifying and spreading properties of the spray mixture. Depending on the type of polar heads, these surfactants can be anionic, non-ionic, cationic, and amphoteric. If the charge is negative, the surfactant is called anionic; if the charge is positive, it is called cationic. The non-ionic surfactant has no charged groups in its head and amphoteric surfactant combines the properties of both anionic and cationic surfactants. The choice of surfactant in the agriculture industry depends primarily on the type of weed/ disease/ plant targeted.
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Pesticides usually consist of an active and inactive or inert ingredient. These inactive or inert ingredients can be adjuvants (surfactants), preservatives, solvents, diluents, thickeners, and stabilizers. A surfactant assists in enlarging the area of pesticide coverage and enhancing the absorption, which is an important factor for a pesticide to function properly.
Whether, how, and how much a surfactant will be mixed and sprayed with the herbicides, fungicides, and insecticides, is decided on the basis of the type of weed/ pest/ fungi targeted, since all the surfactants do not perform equally.
The key trends of the agricultural surfactant market vary across different geographical regions. The agricultural surfactant market currently holds a prominent share in various countries of North America, Europe, Asia-Pacific (APAC), and Rest-of-the-World (RoW). North America is currently at the forefront of the global agricultural surfactant market, with a high market penetration rate in the U.S., Mexico, and others, which are expected to display robust market growth in the coming five years.
North America, followed by the Europe region, generated the highest revenue in the agricultural surfactant market in 2018. This growth is attributed to the increased adoption of surfactants in majority of the countries and the aim of the government to increase the agricultural yield to meet the growing demand of agricultural products. North America also held a significant market share in 2018 and is anticipated to show a healthy growth rate over the next five years. It is expected to be majorly driven by the high consumption rate and the increasing popularity of the precision farming techniques.
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Innovative agricultural practices along with the presence of key players in the region is expected to drive the growth of agricultural surfactants in the European region. Increasing precision farming techniques in Brazil and Argentina are supporting the growth of agricultural surfactants in the Latin American region. Rising demand of agricultural output along with technological advancements in farming is currently driving the growth of the market in the Asia-Pacific region.
The competitive landscape for the agricultural surfactants market demonstrates an inclination towards companies adopting strategies such as product launches and developments, and partnerships and collaborations. The major established players in the market are focusing on product launches and developments to introduce new technologies or developing further on the existing product portfolio. BASF SE, Croda Chemicals, DowDuPont, Evonik Industries, Huntsman Corporation, Nufarm, Clariant International, Lamberti S.p.A, Helena Chemical Company, and Wilbur Ellis among others, are the prominent players in the agricultural surfactants market. The market is severely fragmented with the presence of a large number of small-sized to medium-sized companies that compete with each other as well as large enterprises.
