Whether you work for an experienced retail MVNO (or VNO if you already offer consumer services like home phone or broadband) or a retailer that hasn't yet decided to launch its own MVNO offering, this blog will walk you through some of the considerations you may not have considered... and we won't even mention mobile category revenue!Retailers have always looked to mobile and auxiliary offerings to greatly increase their revenue; however, this article goes beyond that and examines the reasons why a shop should go beyond money.
Greater understanding of the consumerResearch from Nielsen tells us that 72% of smartphone users will use their smartphones to research an item before purchasing it.
Are you thinking what we’re thinking?MVNO helps providing offers that are relevant and timely ensures a greater chance of promotional marketing success.
Reduce marketing costs“There are only three certainties in life: birth, death, and the need for merchants to safeguard profit margins,” observed retail entrepreneur Sir Philip Green.
Okay, he definitely didn't say that, but there's no denying that merchants are continuously under pressure to improve their marketing ROI.According to a study conducted by the Mobile Marketing Association and Walmart in 2014, mobile campaigns generated twice the ROI of other traditional media used by retailers, with mobile advertising performing similarly to television advertising at a fraction of the cost.
Retailers have been able to take advantage of these wireless connections by gaining access to the location of their consumers' smartphones.