As we talk about Salesforce B2B Commerce Subscription Storefront as the potential antidote to boost a business’s immunity during the COVID-19 pandemic, we must not forget that it’s foremost a human tragedy.
Its arrival hastened global commerce toward a dead end.
COVID-19 has turned the foundations of the global economy upside down and uprooted countless businesses in its wake, almost overnight.
However, its fallout has been a revelation too, begging us to reconsider and reconstruct our propositions as business owners, CEOs, marketing heads, etc.
Some did respond, as we’ve been seeing businesses scramble for newer approaches to B2B ecommerce.
The unprecedented rise of eCommerce bears that out. And to support the businesses in their journey to digital-first commerce, Salesforce B2B Commerce has been playing a crucial and central role.
Salesforce’s Revenues Soar As More Businesses Turn to its Tools
It’s been Salesforce’s founding principle to haul CPQ for B2B Subscriptions from the clutches of a privileged few and place it into the hands of businesses looking for a robust Salesforce Storefront to benefit from.
As a result of its small business eCommerce solutions, be it in the form of Salesforce B2B Commerce or Salesforce Subscription Product CPQ, today the global B2B eCommerce Market is thriving even in the midst of COVID-19.
The fact that leveraging B2B eCommerce Software enables your customers to quote subscriptions with CPQ has brought businesses astounding success and proved extremely supportive to customers, too.
As New York Times reports a 29% increase in Salesforce’s revenue and staggering profits during the ongoing COVID-19 pandemic, one can easily imagine its popularity as a B2B eCommerce Platform offering top-notch B2B eCommerce Features amongst the top-rated B2B eCommerce Companies.
COVID-19 and its Implications for B2B eCommerce
COVID-19 leaves a host of implications for business leaders to come to terms with.
Right from supply chain disruption to employee health, coming all the way to consumer trust and the continuity of the business itself, the antidote to these challenges lies in digital transformation brought to the forefront by Salesforce B2B eCommerce.
A lot remains unclear and businesses have to brace up for unexpected challenges ahead because COVID-19 isn’t going anywhere for some time now!
You never know how it’ll impact consumer behavior and in which direction it will drive the lives of billions of consumers.
But not all is bleak as regards the future of commerce!
In fact, the pandemic paved the way for B2B eCommerce to thrive as it became the central nerve, or only channel, holding together global commerce.
And it has become evident that for B2B eCommerce growth, B2B manufacturers and distributors will have to turn to online channels and eCommerce.
1) B2B eCommerce is more important than ever.
When faced with situations where social distancing becomes an absolute necessity, salespeople have a lesser role to play in B2B compared to eCommerce channels and digital marketing efforts.
Therefore, for B2B, investing extensively in eCommerce and cloud platforms has become imperative.
And those who’ve been reluctant to digitize may well have to turn to eCommerce to evade jeopardizing their business.
2) Smartphones, laptops, and social media play a bigger role than ever.
Some in business-to-business commerce had been averse to mobility, especially to the possibility of bringing B2B ecommerce to smartphones but the pandemic has proved them wrong.
As physical stores or businesses are shut down, B2B consumers are left with nothing but smartphones and laptops to close deals remotely.
Therefore, if you want to reach out to consumers in the digital-first commerce leveraging Salesforce B2B Commerce is indispensable.
B2B consumers prefer texting, not talking, to sales representatives.
And with face-to-face meetings becoming near impossible in times of social distancing, digital tools become all too important.
How to Create a Subscription Product CPQ
Running a Subscription Business? It’s time you flaunt your subscription products using Salesforce B2B Commerce Subscription Storefront.
Salesforce Storefront allows organizations with subscription products to create personalized storefronts and offer customers seamless customer experience.
Why Salesforce CPQ for B2B Subscriptions?
- You get every freedom to personalize the experience of your customers and create a custom storefront, uniquely reflective of your business by the way it looks.
- You get a scalable shopping cart robust enough to accommodate thousands of SKUs, and capability to seamlessly browse and compare products.
- You get multiple options for payments to give your customers the flexibility to use any method of payment, including credit cards.
- You get complex shipping functionality with Salesforce Storefront, where customers can choose multiple delivery dates and locations.
Leverage CPQ for B2B Subscriptions to start selling subscription products with Salesforce B2B Commerce and start reaping the benefits.
Deploying Salesforce CPQ for B2B Subscriptions means that your business is all set to cash in on countless opportunities SaaS has on offer.
In other words, you are going to witness a substantial increase in subscription sales; automate renewals so that you don’t have to nudge your sales reps to file for renewal, and avail yourself of recurring revenue without additional expenses.
The Salesforce B2B Commerce Subscription Storefront transforms the whole operational setup of a business, so as to bring home integration where various processes, from manufacturing to distribution, work in tandem.
And it’s the consequence of this integration that businesses successfully offer personalized shopping experience to its customers across all touchpoints.
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