SEO keywords are those words and the compound group of words that are used in your website content to attract relevant audiences by organic search traffic.
Keywords act as a channel for your target prospect's to find the most suitable content on your website.The main feature of SEO is keyword research, it is important along with content writing.
Basically, keyword research is to find particular terms and words on search engine by the user for their questions and inquiries.
Keywords are the main intention of search intent.
Nowadays there are over 3 billion active users on the internet and they are always looking to find something on the internet if your content is impressive your website is reached by those keywords that are searched by the audience then they will come to your site and this strategy helps you to make visible on the result page and getting your rank higher than others.Let's consider an example:- If you search for Best SEO services in Jaipur on the search engine, it gives you so many results on search engine result page.
Almost 60% of people go through with the top five listings of result page just because of the targeted keywords that are used in those sites.