The Popularity and utility of E-commerce is not a new story, the area has seen rapidly expanding and consistent growth over the last decade. The COVID-19 Situation however has incredibly accelerated growth.
Online revenue as of April 2020 was up by nearly 70%, Australia post recorded and estimated 2.4 billion dollar e-commerce boost in the peak of COVID 19, and experts are predicting that we will see a permanent shift in the continuation of this trend in a post COVID world. All of this points to why this is the ideal time to either start or double down on your e-commerce efforts.
A business that is willing to courageously invest time and money in pivoting their businesses towards the behavioral changes of their customers, will dominate their industries and emerge as the market leaders in a post-pandemic world.
Huge Demand Increase for Essentials and Entertainment
COVID-19 has led to some major changes in business conditions for both B2B and B2C companies across the globe. The pandemic has rewired consumer habits, ways of thinking, as well as consumption methods. As history has proven time and time again from past pandemics, many of these habits and changes roll over when society returns to a new normal.
Online demand has particularly increased a few major categories such as:
- Online entertainment
- Food ordering via mobile apps and websites
- Personal care and cosmetics
- Sports and outdoors equipment
- Electronics/ IT compliances.
Why will these changes and crisis induced consumer behaviour and habits remain around for good?
- Convenience beats price as the #1 reason for online shopping
- The risk of a pandemic blowback leads to continued social distancing:
- Online Competition has intensified
- An increase in logistics and distribution capacities
- Many of the older generation have now discovered and adopted online behaviours.
Utilize Social Media
With people spending more time online and on there devices than ever before, it’s a great way to connect with not only existing but new business and bridge the gap between online and offline shopping. The following are just a few areas you can focus on:
- Pinterest for the promotion of products. Pinterest is one of the best options for selling physical products nowadays, many users visit the site to browse for inspiration. You can build traffic organically with pins and boards as well as by advertising on Pinterest and is likely an area that will be overlooked by your competitors.
- Social Media Paid Ads. Running targeted ads via Facebook, Instagram and other social media channels is sure to be one of your strongest strategies post COVID, and a great way to drive traffic to your website or mobile app.
- Engage with your followers. Through all your ongoing social media efforts it is crucial to stay connected to your followers in order to maximize your results. You should aim to regularly monitor all your channels and provide your customers with feedback on the most personal level possible.
Consumers will continue to embrace ecommerce
We hope the above has shed some light on some of the factors that will be increasing the way people do business post-COVID in the e-commerce sector. An increasing number of customers now appreciate the convenience of online shopping.
While restrictions imposed by COVID-19 may have made online shopping, food ordering, appointment booking etc even more appealing, this is actually a long-term trend. In order for your business to utilise the most of it, you will need to continue to offer transparency, malleable policies and the convenience of multiple channels for your customers to do business with you
If you are looking to take your business online or ready to take things to the next level with your own website, Mobile app, or social media marketing contact our team at Calibre Digital today.
This is the most delightful time that brings lots of joy and wonderful moments.
After many unexpected events in the current year, many retailers are finding solutions to generate good profits.
It is not surprising to say that U.S holiday sales reached approximately 135 billion dollars in 2019.
To bring preferable results during the holiday season, brands should try to improve their relationship with consumers.
Also, the number of Millennial shoppers is only going to rise.The eCommerce industrial domain has experienced almost five years of digital experience in two months because of the pandemics.
What technological integration can help a business to ensure the best outcomes in this holiday season?Lots of technologies are there to enhance the performance of an eCommerce business.
Evolution is the essence of life.
In the always expanding market of E-commerce, it is crucial to adapt to evolving technology else the business will fall behind and eventually go out of business.
In the present scenario, more than half of all internet traffic is coming from mobile apps, and with the highly competitive nature of the e-commerce market, there is no denying the impact of mobile apps.
Shopping trends are moving from website to app as customers are using mobile apps to shop/buy products more than shopping through a site.
Push Notifications have a considerable role to maintain the brand consistency and to escalate the sales.
Loading time of pages of the mobile app is less as compared to the website, and mobile app consumes lesser internet data.
Hiring a brilliant mobile app developer is the first step toward success and you’ll need to be careful throughout the process.
Here's a step by step guide that might help!Read full article here: How to Hire Best Mobile App Development Company
It's a tough choice to choose between Android and iOS if you have a reasonable budget.
When comparing iOS and Android devices, it's easy to liken the decision points to another.
This blog covers all the point.https://advantage-of-mobile-app-development.blogspot.com/2019/08/android-or-ios-which-would-be-best.html
Making it a fantastic time to get that eCommerce site, you have been thinking about doing for 12 months up to and running.Good website design is going to be crucial in maximising your efforts to connect with your customers.
This is applicable even in promoting your brand, and in turn, acquire more sales.Here are our top 5 tips to help you take your great eCommerce site to the next level.Easy Category NavigationNothing is more frustrating for a customer than having to go back and forth through 10 different pages trying to find the product or category they are after.To avoid losing the sale, make it easy for your customers to search for products and to filter products by things like color, size, or product type.
By adding this, you’ll ensure that customers who prefer to navigate websites through the internal search engine.
We see people over cluttering their eCommerce sites or stores with popups, ads, or a rainbow assortment of colors.All these elements take away and distract your customers from buying.
Having a simple, clean, clear design and limiting onsite distractions will keep customers focused on loading up the checkout and converting.Prioritize Your BrandingNowadays, consumers prefer to buy from established brands, not random pop up shops.
If you want to drive major conversions in your business put some serious effort into your branding.Do your research before building your eCommerce siteWho is your ideal customer?What problems do your products solve for them?What differentiates your brand to others in the same market?The answers to these questions should be incorporated into your branding as well as your marketing.
