ICO (Initial Coin Offerings) has acquired universal fame for raising billions of dollars of funds for startups to successfully launch their projects in the market. Hence, there is a huge opportunity lying in store for marketing agencies and digital media companies. There is a requirement of brand communication and creating impactful advertisements in the marketing campaigns of ICO’s.

Some of the Major ICO Marketing Mistakes Made from the Point of Brand Communication and User Experience Are:

  • Lack of a clear project vision
    No clarity about the future of the product
    Having a bad ICO promotion video
    Not possessing a solid team of advisors
    Not having a reliable marketing plan
    Lack of adequate usage of the correct marketing techniques
    Not focusing on the value of the token
    Not having a personal cap for investors
    No defined ICO hard cap
    Not following a game theory approach

Follow the link to know more in detail - https://www.blockchainappfactory.com/blog/10-common-ico-marketing-mistakes-to-avoid-at-any-cost/