In the wake of the global COVID-19 pandemic, online marketplaces are more relevant than ever. As people have taken their shopping in the digital realm, optimization and digitalization have become the main goal for businesses that want to remain competitive. Failing to digitalize your business may result in a catastrophic failure.
Moving your business online is not that difficult, but staying competitive among the newfound competitors is. Some businesses are following the eCommerce model for more than two decades, so how can you compete with someone with that sort of advantage? We are here to present to you the latest trends in eCommerce and hopefully, we can help a latecomer get ahead in the eCommerce race!
Mobile Marketplace
A mobile phone is a necessity in today's world. We use our phones for every task in our daily lives, and that includes our shopping habits. Optimizing your store for mobile use instead of desktop computers is a priority for many online stores. So, do not waste your time creating a web store, only to have it optimized for use later. You can get ahead of the competition that is following this trend only recently, and create your store for mobile users right away.
Increased Value of Automation
Automation is an important part of online stores. Technologies such as recommender systems, optimized pricing, material handling conveyor systems, and marketing automation are increasingly making their way into the eCommerce world, giving users a custom-tailored experience. From a business standpoint, automation continues to increase margins. With the help of automation, your fulfillment process begins as soon as your customer places an order.
Environmental Awareness and Social Responsibility
Brands that demonstrate their commitment to the environment are better embraced by consumers, making it one of the key eCommerce trends in 2020. Organic, ecological, and biodegradable products are gaining market. This doesn’t apply only to the product itself, but the manufacturing, sale, and distribution processes need to respect the environment also.
Consumption and behavior habits of people have changed for the better. Revealing a "green generation" and willing to reward ecological activism by businesses, which are beginning to recognize this important trend.
Rise of Voice Search
Voice searches are now a staple of search. The introduction of smart devices such as Alexa and Siri and the notable increase in voice search traffic means a change in the habits of mobile users in their online searches. Utilizing voice-optimized eCommerce is the one trend in 2020 that is going to introduce significant changes in the following years.
AI and Machine Learning
Modern technologies are capable of optimizing internet purchases, enriching customer experience, and processing an enormous amount of data from eCommerce stores. The better managed that this data is, the more value it will have. Machines capable of analyzing behaviors and decision-making of customers, taking note of things such as natural language, facial recognition, and other variables, are beginning to take hold in the eCommerce world. Having a machine help you on your online journey is the advantage that you do not want to miss.
Social Networks Focus
Those who buy from their mobile phones do so through a website, an application, and now increasingly from social networks. You no longer need to leave Facebook or Instagram to make a purchase. The revolution of Social Commerce allows you to start and end purchases without leaving the social channels from your user profile. So, don’t focus on your website only - you need to manage your social networks as well.
In Conclusion
When thinking of setting up an online store for your business, don’t take a one-size-fits-all approach, and do some research on the eCommerce trends. Work on the latest trends, and stay ahead of the competition.
It might take some time and resources to research the latest trends, but it is sure to bring you an advantage and better ROI on your efforts. Increasing your conversions and sales is the top priority for both online and offline businesses, and taking your time in the conception phase will bring you tremendous results along the way.
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Nowadays consumers are increasingly using mobile devices to access the internet.
It is important to make sure that your website can be seen on phones.
People who don’t have computers might want to look at them and see them.
Fortunately, this guide offers valuable advice that will help you optimize your own website or app and make things easier for all of these people seeking information from their phones!
