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What’s New in iOS 14 & How Businesses Can Prepare for This?

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Charlotte Jones
What’s New in iOS 14 & How Businesses Can Prepare for This?

Apple is again back with its latest update iOS 14 for the mobile operating system. This update is filled with new features, modification, security improvements and many more. In this blogs first, we will discuss the updates that you can see in the latest iOS 14 and later on we will discuss how you can prepare and upgrade your business mobile app with the latest iOS 14 update so that you can keep your app abreast with the latest version of iPhone operating system. So, Let’s begin:

What’s new in iOS 14 update?

  1. All new library for widgets and apps

With the new update, now you can easily put widgets as per your convenience all over your home screen. In addition, you can also pick among small, medium, as well as large sizes and each iOS application, can have a plethora of variegated widgets. 

You can not readjust the widget size once you place them, in case you want a smaller or larger version would fit better, you have to repeat the entire process from the starting. This is quite troublesome and hectic. I hope the Apple developers team would fix it soon.

The widget stack is liked by many iPhone users that help you pile up a multitude of widgets on top of each other and later you can easily swipe among them. In addition, you can make “smart” stacks that rotate automatically depending on the time, date and location as well as your usage pattern. When any third-party mobile app development company get to updating your apps, the possibilities are limitless. 

  1. Picture-in-picture video 

iOS 14 actually steals some feature from iOS 13 on the iPad, you can have picture-in-picture video. So once you're watching a video in an app or any video in the Safari web browser, you can go home and it'll start playing up in the corner while you do other things. This feature is particularly important if you have a max iphone. You may have many screens at the same time. You can pretty easily do 2 things at one time. It's not quite the same as having split screen but you can catch up on that youtube video- for example- while you scroll through twitter.

  1. Get rid of the full screen take over

iOS 14 gets rid of full-screen takeovers like that so whenever you're interacting with the iPhone or Siri, you just get a little nudge on the top or the bottom of the screen and the rest of the content stays active. You can quickly dismiss it if you don't want to deal with it. 

  1. Third-Party Apps as Default

Apple's mail and safari apps are pretty good but you shouldn't be tied into just using those. iOS 14 lets you choose another browser or another mail app to handle any calls for browser or mail. You can set these as a default across the entire system once you have them downloaded. In this way, you don't have to be tied into apple's ecosystem anymore.

Some glitches in the latest iOS 14

Now, unfortunately, I need to temper your expectations of iOS 14 just a little bit with two main reasons why you should hold off on downloading. 

The first is that the widgets are really interesting but they haven't been updated across the board, there are still tons of widgets from the third-party developers even the big names that are stuck over in the widgets pane and can't be pulled out onto the home screen.

The second one is something that you have probably experienced if you updated from ios 12 to 13 last year. iOS releases can be pretty buggy at the start sometimes it can take an additional point release or two to get up the pace and running stable. Without some kind of show-stopping bugs especially with third-party apps.

So these are some of the reasons why you should update your phone to iOS 14 and also a couple of reasons why you might want to wait instead have you updated ios 14 yet.

How are businesses preparing themselves for the iOS 14 update?

The Latest iOS 14 update will affect the marketing in mobile app

The latest iOS update gives its users to opt-in IDFA. With the help of this feature, it is pretty difficult for businesses to show their customized ads. Some brands are even rethinking on whether or not to migrate their mobile apps to the latest iOS 14.

Those mobile phone users who are not opting for the tracking, IDFA will automatically return 0s, which makes the overall process useless. When the users are on default mode, a user will opt outrightly after launching the mobile app. After getting the notification, you can decide easily to opt-in as well as confirm opt-out on the app to app basis. 

If any business wants to opt-in the update of IDFA, here are some pointers what they can consider: 

Businesses can thoroughly review their present IDFA use and they can do a complete review internally of the present usage of IDFA. In addition, a business can ask a few things to their iOS mobile application development company to have a quick glance at the SDKs calling the IDFA and consult with SDK service providers if they have any specific solution this IDFA issues. 

You can also prepare for a proper consent. In that case if the users are opt-in, you can return to the pre-iOS 14 stages which also provide greater competitive advantage. In addition to this, you can perform A/B testing easily on when you should trigger the pop-up and the best time to to trigger it when your users have completed executed their specific activity in app. 

You can also relook your BI stack  which should be prepared for both no-consent and consent scenarios. 

In addition to these preparatory steps, you can consult with your mobile app development company about the advanced ways on how to perform user acquisition that can easily be adopted to enhance the earning through an app.

Let’s Wrap Up:

I hope this blog has given you detailed information about various pros and cons of the latest iOS 14 update. Every mobile operating system update comes with good and bad things both. It is always advised to update your mobile phone after 1 month or 2 so that all the bugs and glitches get fixed as the new update also brings many new bugs with it. If you need any assistance in your business app migration to the latest iOS 14, you can consult to a software development company having expertise in iOS app development

 

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Charlotte Jones
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