The proliferation of Amazon and its services across the globe pertains to its strategic approach in the market. Be it something as simple and innovative as introducing prime membership for its customers to enjoy free one-day shipping. Amazon has not shied away from investing money into the one-day/two-day shipping initiative as it drove the growth of Prime memberships. With a customer-centric approach, Amazon pumped up to $83.56 billion as operative costs in Q4 2019, up 22% Y-o-Y (Year-on-year). The investment strengthens and expands the reach of free one-day shipping service. The Fulfillment by Amazon or Amazon FBA program enables third-party sellers’ products under the purview of prime shipping. It is highly beneficial because merchants can then focus on their business while Amazon takes care of inventory and shipping. Upon enrolling as a prime seller, you can increase your sales up to 3 times. Couple it with Amazon Marketing Services, and you can beat your competitors by a country mile. Established Amazon Marketing Agencies are regularly vying to produce the best possible results for their clients. Since the market is intense, it is necessary to be a consistent performer. Hence, it is best to hire an Amazon Marketing expert to carry out the work behind the scenes and catapult your e-commerce business. In this article, we will talk about the Amazon FBA program, how prime eligible products attract more customers, and the benefits of Amazon marketing.
Becoming An Amazon Seller
The ever-evolving e-commerce industry never fails to surprise us. Fueled by the onset of the COVID-19 pandemic, today’s consumers are more online than ever. Multiple factors are responsible for cluttering the digital landscape like lockdowns, social distancing, and other preventive measures for containing COVID-19. In between all of this, establishing a digital presence and reaching customers can be frustratingly challenging yet mission-critical. Hence, becoming an Amazon seller gives you an opportunity to get hold of these customers in a planned way. When you plan on becoming an Amazon seller, try to enroll in the Amazon FBA program. The multitude of benefits under the FBA program gives you a chance to increase your sales, reach more customers, and grow. For a good overview of Amazon FBA, you can read this article: Amazon FBA – Everything About Selling on Amazon.
Unlocking New Opportunities
Shipping Speed
Today’s consumers have increasingly high expectations of the brands and retailers they shop for products. Once you have selected your niche, you need to exploit the various perks on Amazon to your benefit. With Amazon FBA, you will be able to provide free shipping to your targeted customers. Research shows that 76% of consumers may cancel the purchase if shopping costs are too high thus underlining the significance of shipping. Amazon has set a benchmark for retailers that have permeated consumer consciousness. Therefore, it is necessary to deliver the promise of low-cost, convenient, and quick shipping to your customers. As you can see in the survey carried out by Episerver, who polled over 4,000 consumers across five key geographies: the U.S., U.K., Australia, Germany, and Sweden.
Source: Reimagining Commerce 2020
Omnichannel Experience
Another factor leading to successful e-commerce business is having an omnichannel presence. Since customers love to shop at their convenience, it is eminent to stand up to their expectations. Due to the pandemic, having an omnichannel presence is inevitable. Retailers with physical locations need to invest in omnichannel experiences. As a result, they can stay connected with their customers across situations and devices- from mobile to desktop to in-store. By joining Amazon, retailers can become omnichannel-ready and serve their customers. For more information, you can check this article: Omnichannel Marketing For A Successful Ecommerce Business.
Mobile-first Approach
Research shows that consumers are using smartphones before desktops or tablets to shop online. The below graph demonstrates the current trend:
Source: Reimagining Commerce 2020
The 150 million paid Amazon prime members worldwide know what it is to use the Amazon app for shopping online. The intuitive experience fueled with an easy-to-use interface enables Amazon to lead the charts. Hence, Amazon sellers do not have to worry about developing an app as they have the best in business available at their disposal. The country-wise breakdown gives a clear insight into the use of mobile for shopping online.
Source: Reimagining Commerce 2020
Harnessing Amazon Marketing
Amazon is an emerging leader in the field of advertising. Although it is behind Google and Facebook Ads but soon it will be grabbing the largest share in the advertising business in the U.S. Its rise as a leader in the advertising industry highlights the fact that it has the faith of retailers all over the world. As a retailer, you can benefit from the various ad types on the Amazon Advertising Platform (AAP) to get traffic that converts. Getting step-by-step guidance by an Amazon Marketing Service expert can successfully optimize the product listings consequently increase the sales. When you’re an Amazon FBA seller, you get transportation, storage & packaging from Amazon. After this, you just have put your products in front of your customers to enjoy high sales volume. Hence, it is a good idea to invest in Amazon Marketing Services to attract customers and deliver an enhanced shopping experience. With the Amazon FBA program, it will be easy for you to gain customers’ trust and loyalty. For more information on Amazon Marketing Services, do read this article: Amazon Marketing Services: Bridging The Gap Between Seller And Consumer.
Wrapping Up
Retailers need to understand the importance of having a powerful digital presence and as a result, focus on creating customer-centric digital experiences. If you are new to the e-commerce industry, there is no better way to begin your journey than joining Amazon. The tools and services available on Amazon ease the burden on the owner and let them focus on ways to improve their business. As an Amazon Marketing Service Provider, we practice the best possible methods to enable businesses to thrive. Our data-driven decision-making puts business on the growth trajectory. Our services range from Amazon SEO to Amazon PPC and everything in between. Contact us here to get started.
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Amazon is a goldmine of data accumulating details of every action a customer takes on the platform.
Also Read: Five Amazon Listing Optimization Tips for 2020What is Amazon Marketing Cloud(AMC)?AMC has been operational since last year but there is still very little information available about it.
At Oodles, we believe that knowledge is power, and keeping this in mind we decided to educate our readers about AMC and what all it can do for businesses.
It owns Amazon.com, Prime Videos, FireTV, GoodReads, Zappos, Kindle, Ring, Whole Foods Market Go Stores, and many more.
Users can access all the Amazon holdings through a single sign-on, enabling the platform to collect information regarding consumer actions across all its properties.
AMC analysis at the ASIN level combined with A/B testing can determine prioritization.
